Gap Scraps New Logo After Just One Week

Before you go, we thought you'd like these...
Before you go close icon
Gap logoGap (GPS) is reinstating its familiar blue box logo, just one week after unveiling a new logo to great fanfare.

The new logo showed the word "Gap" on a white background with a small blue box jutting out of it. Customers and market players reacted with almost universal contempt.

One commenter on Gap's Facebook page said the logo looked "like a child made it."

Sponsored Links
Gap insisted the new logo was a "a more contemporary, modern expression."

Now, Gap is scrapping the modern and going back to the tried and tested.

"All roads were leading us back to the blue box, so we've made the decision not to use the new logo on any further," Gap said in a statement.

The clothing retailer aggravated hostility to the new logo when it asked the public to suggest new designs.

The only problem was the company gave no guarantee it would pay for any suggestions it liked.

"We are clear that we did not go about this in the right way," Gap said. "This wasn't the right project at the right time for crowd sourcing."
Read Full Story


S&P 500 2,369.75 2.41 0.10%
DJIA 20,837.44 15.68 0.08%
NASDAQ 5,861.90 16.59 0.28%
DAX 11,820.60 -2.07 -0.02%
NIKKEI 225 19,118.99 11.52 0.06%
HANG SENG 23,740.73 -184.32 -0.77%
USD (per EUR) 1.06 0.00 0.12%
USD (per CHF) 1.00 0.00 -0.44%
JPY (per USD) 112.10 -0.64 -0.57%
GBP (per USD) 1.24 0.00 -0.15%

Want more news like this?

Sign up for Finance Report by AOL and get everything from business news to personal finance tips delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.

From Our Partners