Disney Guests to Star in 'Groundbreaking' New Experience
The show will be called "Let the Memories Begin" which also happens to be the name of a new ad campaign the parks are launching featuring home videos and snapshots of real guests.
The projections will be on the spires of Cinderella Castle at Walt Disney World and on the iconic facade of "it's a small world" at Disneyland Resort.
Disney is calling the new experience "groundbreaking." The show will use "the latest in high-intensity projection technology to create vivid visuals that seem to defy the architecture of the building," the company says in a press release.
Roaming photographers at the parks will snap photos of people having fun each day, and as many as 500 of the photos will be projected each night in each location, the producers estimate.
The photo display will be accompanied by a new song commissioned for the show that will provide "an emotional context" for the images, Disney says.
Park guests could also become stars of the parks' TV spots and online campaigns. Disney is asking guests to share memories by uploading photos and videos at a Let the Memories Begin website, and will pull from the pool for future ads.
"We wanted to give our guests a powerful way to share the memories they create every day in our parks," says Tom Staggs, chairman of Walt Disney Parks and Resorts. "Essentially this becomes our first user-generated show and our first user-generated marketing campaign.
Disney Parks also released a survey by Ypartnership that shows nine out of 10 parents plan their vacations with the hope of creating lasting family memories. And about 75 percent say they think back "often" or "very often" about vacation memories.
Photo, Disney Parks