Biz Brief: Food Companies Up Ad Spending
Looking to take advantage of such robust spending, two divisions of publishing behemoth Advance Publications, Parade and Condé Nast, are teaming up on a new food title, Dash, which will launch as a website in September and soon after will be included as a supplement in 100 newspapers across the country, reaching eight million readers. Though it may seem odd that Condé Nast, which folded Gourmet last fall, is now launching a new food magazine, it makes more sense when one considers that newspaper readers account for 72 percent, or $14 billion, of the weekly groceries sold nationally.
Dash will be competing against a crowded field of recipe books, including the Food Network Magazine and Every Day With Rachel Ray. More directly it will be up against another newspaper-based publication, Relish, put out by the Publishing Group of America. Since launching in 2006, Relish has gone from a circulation of 6 million in 300 newspapers, to 15.5 million in 845 papers.