Men's Wearhouse sticks with the guys, no stores for the dolls
Men's Wearhouse executives didn't skirt the issue in a conference call to investors, sounding "downbeat" in their forecast for a stronger female presence in the chain, according to the Journal.
Men's Wearhouse, the business clothier known for its commercials in which Zimmer declares, "You're going to like the way you look," recently launched commercials departing from their traditional spiel to attract an untapped base of potential customers, an executive said to stakeholders.
But it appears the chain will not be tailoring a new confederation of stores to women anytime soon. As Zimmer often concludes in his ads, "I guarantee it."