Is 'Alice in Wonderland' Good for Disney Profits? Maybe
The public and Disney's public shareholders will never know who made what on "Alice," and how much of the box office figure will go to which participants involved in making the film. Successful directors and actors often get a percentage of a film's gross income, and the cost of making, distributing and marketing the film are divided into pieces that are not in Disney's earnings reports. DVD revenue adds to the sales of a movie, but that money is divided up as well.
It would be good for investors if entertainment companies put out numbers on how much they actually profit on each movie they distribute, but under SEC regulations they're not required to give that level of detail and studio overhead makes the analysis even more complex. That is to say that Disney may have made a fortune on "Alice" -- maybe.