Hollywood & Bollywood Team Up to Fight Piracy
The problem in India is not unlike the premium film content piracy issue in China, but the motivation for solving the problem (or not solving it) is entirely different. China doesn't have a large film industry of its own. Piracy in China effects U.S. companies, but doesn't cannibalize the work of local content firms.
The case in India is very different since the nation's film business, know as Bollywood, has sales of over two billion dollars, which KPMG says will reach $3 billion in four years. India's piracy problem is a problem for India's motion picture industry as much or more than it is for the U.S. firms which distribute content in the country.
The differences in enforcement efforts in China and India reflect how much skin India has it the game. That means Indian measures to solve the problem are likely to be more aggressive and comprehensive.