Abercrombie & Fitch sues Beyonce over Sasha Fierce perfume
A&F filed a complaint in the U.S. District Court in Columbus, Ohio, to stop Beyonce from launching a perfume under the name of the singer's alter ego, Sasha Fierce, Women's Wear Daily reported Wednesday.
A&F said it's been selling a perfume called Fierce since 2002, and trademarked the intellectual property in 2003. Lawyers for the retailer sent a cease-and-desist letter to Beyonce, but that hasn't stopped the star from forging ahead with her own brand, WWD reported.
How anyone could confuse an A&F product with Beyonce will be a matter for the court in Ohio. Fortunately for A&F, they didn't have to fight it out in Malaysia. Last week McDonald's (MCD) lost a trademark dispute with McCurry, a plucky Malaysian fastfood chain.