Tim Horton's brings a mild brand to the wild Big Apple
Fourteen percent of Tim Hortons stores are south of the Canadian border, but this weekend the chain began opening its 12 shops in the Big Apple. Nine opened Monday in Manhattan, including stores on Broadway, in Penn Station and in Times Square. Two stores will open in
It's no wonder that when Tim Horton, an NHL hall-of-famer who helped win four Stanley Cups for the
But will savvy New Yorkers go for it? Timmies, as Canucks affectionately nicknamed it, caters to mild-mannered inhabitants of a mild-mannered country. While it faces competition from Starbucks (SBUX) and Dunkin Donuts, its new stores are located in high-traffic tourist areas. And with coffee and donuts a cheap thrill, New York may become the front lines for the latest skirmish brewing in the coffee wars.