Say it ain't so: Even Kraft mac & cheese isn't recession-proof
That's still true, but it's not as cheap as it used to be. If you're shopping with a calculator these days, trying to watch every penny, it's worth noting: Kraft announced earlier this week that it raised its prices earlier in the year on quite a few of its food items, including its iconic Kraft Macaroni & Cheese, a favorite in recessionary times.
I briefly tried to track down exactly how many cents it raised the prices with no luck, but the company's profits went up 10% despite selling 2% less product in the year before (Kraft doesn't just make mac and cheese, of course: it also makes Oreos and Oscar Mayer lunch meats, among other products.) Every company's entitled to make a buck, of course, and I'd rather see Kraft do well, and thus keep its employees, than discount everything, see profits tank, lay off thousands and implode as a company.
Still, we are in the midst of what a lot of people are calling the Great Recession, and so if you're buying macaroni and cheese and want the cheapest product, you may just want to compare your brands a little more carefully than usual.