Great deal or desparate plea? Buy a Chrysler and get $3 gas for next 3 years
The sales plan is called "Let's Refuel America," and almost every Chrysler, Dodge and Jeep vehicle being sold allows you to also sign up for a gas card that will reduce the price you pay to $2.99 -- for the next three years.
Clearly, it's an interesting deal and possibly a fantastic one, depending how high gas prices go. Currently, The Detroit News reports, someone would save approximately $1,000 per year if you have a 12-mile-per-gallon vehicle. People who are not interested can get a different incentive like a rebate or a cash bonus.
But I don't know what's more depressing -- that Chrysler has to bribe people with cheaper gas to buy its cars... or that $2.99 is now considered a deal at the pump.
Geoff Williams is a business journalist and the author of C.C. Pyle's Amazing Foot Race: The True Story of the 1928 Coast-to-Coast Run Across America (Rodale).