Get on the Stick: A lot of safety for $15
Todd Brabender, a PR guy who specializes in marketing off-beat products, sent me a doozy the other day. For years, I admit that I kind of ignored his emails, but then the Wall Street Journal profiled Brabender last December, touting him as a guy who always represents odd but useful items (like the SummerSled, which you can use in grass), and suddenly, now I'm almost honored to get his press releases. Funny how that happens. Brabender hasn't changed, but suddenly a respected newspaper does a profile, presto, he has credibility.
And that's how I came to help spread the word about the 4-in-1 SafetyStick Device. He sent a press release to me about it, and I thought, "Well, that's interesting." So I emailed Brabender back and asked him for a little more information, and then heard nothing back and figured he was now ignoring me. Until suddenly a SafetyStick comes in the mail to me.
"Wow," I thought, "I should be emailing PR people who represent luxury automobiles."
But instead I now own the 4-in-1 SafetyStick Device ($14.95), which is a great little stick-shaped tool for anyone who drives a car, SUV or truck and who has a healthy dose of paranoia. Worried that someday you might swerve to dodge a little squirrel in the road and inadvertently find your car crashing over a guardrail and careening off a bridge, and then finding yourself stuck in a gully, trapped in your automobile, with lousy cell phone reception, no view of your car from the road thanks to the foliage and nothing else on your side but a hope and a prayer?Well, if you have your 4-in-1 SafetyStick Device, you're actually quite lucky. (Of course, with my luck, if I had one of these, it would be flung from the car in my wreck, and I'd be able to see it in the bushes, far from my grasp. But that's neither here nor there.) For the sake of argument, let's pretend I'm lucky enough to have kept the SafetyStick in the glove compartment. If so, and I could reach it, I could easily cut myself free from my seatbelt and climb out of the car.
But if there were boulders lodged against my car doors, and because I have power windows that no longer work, I'm stuck in the car?
You're in luck. The SafetyStick has a steel pointed hammer-like tip designed to shatter any window with just a tap.
But what if it were the dead of night, and you were afraid that somewhere out in the darkness, you might blunder into a wolves den or stumble into a grizzly bear? Maybe it's better to stay in the car for now? Fortunately, you're in luck. The SafetyStick has a flashlight. Now you can climb up the boulder-laden, forest-filled hill and head up to the highway to flag down some help.
But wait! There's more!
So you get up to the highway, and you're trying to figure out how to flag down a police car in all of this darkness? Again, you're in luck. With the flip of a switch, there are flashing red LED strobes inside the SafetyStick, to alert motorists of an emergency situation.
And if a car stops, and instead of a police officer, it's a hatchet-wielding lunatic with a maniacal laugh?
You're -- on your own. (What, I have to do everything for you?) Run, and good luck!
Geoff Williams is primarily a business journalist for Entrepreneur magazine and the author of C.C. Pyle's Amazing Foot Race: The True Story of the 1928 Coast-to-Coast Run Across America.