2007 Departures: Grape Pop-Tarts and other junk food faves
In general, it's best to avoid developing addictive relationships with junk food. The Unwritten Law of the Marketing Universe seems to dictate that as soon as a product develops a cult-like following, the company making the product ceases production.
The companies will tell you it's because of low demand. That's of little succor to the many thousands of people who buy and consume the beloved product. Call it the twisted troll logic of supply and demand. In a market of multi-millions, a few hundred thousand fans don't add up to economies of scale.
Take Frosted Grape Pop-Tarts, for example. Beloved breakfast of thousands of champions, Kellogg pulled the plug on this one in May of this year. One blogger was so distraught she launched a nationwide search for the stuff, searching eBay and Craig's List to find people who might have hoarded the remaining stock. She wrote letters to the company, all in vain. Apparently there's a market for Chocolate-Chip Cookie Dough Pop-Tarts and Barbie Printed "Sparkleberry" Pop-Tarts, but not for lowly grape. Is there no justice in the world?
You might expect such behavior from a giant food conglomerate like Kellogg, but even the Girl Scouts of America will yank the favorite cookie out of your hands before you're done with it. Fans of Girl Scout cookies past will remember fondly the lovely lemon pastry creme: Gone. Low-sugar Lemon Coolers? A snack of the past.
But is it really low demand that killed off several snack products in 2007? The snack food industry is a rough one to make it in. Sometimes, though, the product itself is just not good enough to live. Post's Oreo O's cereal, for example, was killed in its sleep this year. The idea of cookies and milk together seemed like a good one when Post introduced the product back in 1998. Apparently even fans of sugary cereals couldn't stomach the taste. And the way it turned the milk gray? That didn't help matters.
This post was written as part of a series on on 2007 departures. Read about more products, companies and people you won't see in 2008.