AMC to charge extra for ‘best’ movie seats, and fans aren’t happy. Here’s what to know
A night at the movies could get more expensive for some moviegoers — depending on their seats.
AMC Theatres, the largest movie theater chain in the U.S., is updating its pricing and will charge more for the “best” seats in the house under its new Sightline at AMC system, according to a Feb 6 news release.
Under the three-tier plan, “preferred” middle of the theater seats will come at a premium while less desirable front row seats will be sold at a cheaper “value” price, the release said. The most common “standard” seats will be available at their current regular price.
Sightline at AMC has already launched in select cities and is expected to roll out at all U.S. theaters by end of year.
News of the change sparked mixed reactions among movie buffs on social media.
“How do we get people to go to the movie theater more? It’s simple: make it more expensive and more annoying,” one person on Twitter said.
“How do we get people to go to the movie theater more? It’s simple: make it more expensive and more annoying.”https://t.co/fpL62TPrYE
— Mr. Mark Potts (@mrmarkpotts) February 6, 2023
Yikes. While I'm kinda relieved ADA seats are not necessarily affected, this does make me worried about me (a disabled person) paying more if they're not available.@AMCTheatres this is not the way and would actually push me away from frequenting the local AMC theater. https://t.co/MJh0AGCYa6
— Tim the Nutty History Instructor (@GuyCaveOfficial) February 6, 2023
Most movies can't even fill a theater at the moment and AMC is acting like people aren't going to just pay for a sideline seat and move to one of the unoccupied and pricier seats once in the theater. https://t.co/IqtfZWtcW4
— Chris Franklin (@Campster) February 6, 2023
Me at Cinemark avoiding AMC Theaters paying more for seats pic.twitter.com/m4ze4e0rwr
— Blake Garman (@FrostedBlakes34) February 6, 2023
Oh, hey, way to guarantee I never visit an AMC theater ever again. https://t.co/qh6djzUERv
— Susan Arendt (@SusanArendt) February 6, 2023
said before and will say it again: there is no business that hates their customers more than movie theater chains https://t.co/vMjyoqfBmr
— Sam Adams (@SamuelAAdams) February 6, 2023
AMC Theaters that offer Sightline will provide customers with a detailed seat map that outlines the seating options when they purchase tickets online, on the AMC app or at the box office, according to the news release.
Sightline pricing applies to all showtimes after 4 p.m., excluding Discount Tuesdays.
“While every seat at AMC delivers an amazing moviegoing experience, we know there are some moviegoers who prioritize their specific seat and others who prioritize value moviegoing,” Eliot Hamlisch, executive vice president for AMC Theatres, said in a statement.
“Sightline at AMC accommodates both sentiments to help ensure that our guests have more control over their experience, so that every trip to an AMC is a great one,” Hamlisch said.
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