Amazon Prime Day 2021: The best live deals
Our editors independently selected these deals and products because we think you will enjoy them at these prices. If you purchase something through our links, we make a commission on your purchases. Pricing and availability are accurate as of publish time. Learn more about Shop TODAY.
Amazon Prime Day 2021 is finally here. During the Prime Day sales event, Prime members can take advantage of sitewide savings in categories ranging from tech and kitchenware to clothing and skin care. Amazon created the annual event in 2015 — and after six years, it’s grown so big that several other retailers are now hosting their own counter deals, including Target, Walmart, Wayfair, Kohl’s, Best Buy and Bed Bath & Beyond, as experts explained in our in-depth look at the history and impact of Prime Day.
To help you make the most of the fleeting shopping holiday, we compiled some of the best Prime Day deals live right now on Amazon, plus highlighted notable deals from counter sales happening at other retailers. To ensure the quality of these sales, we’re checking deal prices against price trackers like CamelCamelCamel, Honey and others.
SKIP AHEAD Amazon Prime Day 2021 sales | Best Prime Day deals | More deals and sales to shop during Prime Day 2021
Amazon Prime Day 2021 sales
Here are the best deals throughout general categories and brands during Prime Day that are live right now — we'll be posting articles throughout the day on major Shopping reader favorite categories like tech, home and kitchen, fashion and fitness.
Best Prime Day sales on Amazon
Up to 25 percent off select Chromebooks from HP, Lenovo & more
Up to 50 percent off Bissell floor care and air purifiers
Up to 15 percent off laptop, desktops, monitors and tablets
Up to 50 percent off Instant Pot cookware
Up to 40 percent off outdoor gear from Coleman, Marmot, and ExOfficio
Best Prime Day sales at other retailers
Bed, Bath and Beyond: Up to 50 percent off kitchen appliances, bath essentials and more
Best Buy: $80 off select iPad Air models, $600 off select Surface Laptop 3 models, $250 off select MacBook Pro models and more
Chewy: Up to 40 percent off toys, treats and more
Home Depot: Up to 40 percent off bath, home decor, small kitchen appliances and more
Leslie’s Pool Supplies: Up to 40 percent off pool maintenance supplies, pool games, accessories and more
Office Depot: Up to 50 percent off on furniture, chairs, electronics and more
Our Place: 25 percent off purchases of $185 or more with code FLASH25
Target: Up to 40 percent off outdoor furniture and home essentials, up to $70 off select electronics and more
Walmart: Up to 30 percent off home essentials, up to 60 percent off fashion and select toys, up to 40 percent off tech and more
Wayfair: Up to 60 percent off furniture, home decor, kitchen essentials, bedding and more
Best Prime Day deals to shop now
Best Prime Day TV, laptop and other tech deals
1. Toshiba 50LF621U21 50-inch Smart Fire TV
Lowest price since February, according to CamelCamelCamel
4.6-star average rating from 8,124 reviews on Amazon
Wi-Fi connectivity and enhanced picture quality using Dolby Vision HDR
This 50-inch option from Toshiba has Fire TV built in so you can access your favorite streaming services and apps. The voice remote uses Amazon Alexa to help you navigate channels and find the movies and shows you want to watch.
Toshiba 50LF621U21 50-inch Smart Fire TV
Toshiba 50LF621U21 50-inch Smart Fire TV $239.99 at Amazon
Toshiba 50LF621U21 50-inch Smart Fire TV $349.99 at Best Buy
2. Acer Chromebook Spin 311 Convertible Laptop
Lowest price ever, according to CamelCamelCamel
4.6-star average rating from 6,582 reviews on Amazon
Comes with built-in virus protection, includes storage for online access and runs on Chrome OS
The Acer Chromebook has a 360-degree convertible mode that lets you easily share or display your screen without the keyboard getting in the way. According to the brand, the battery life lasts for up to 15 hours and it's lightweight enough to be comfortably transported.
Acer Chromebook Spin 311 Convertible Laptop
Acer Chromebook Spin 311 Convertible Laptop $224.99 at Amazon
Acer Chromebook Spin 311 Convertible Laptop $324.99 at Walmart
3. Dell Inspiron 7700 AIO 27-Inch Desktop
Lowest price since November 2020, according to CamelCamelCamel
4.7-star average rating from 164 reviews on Amazon
Pop-up webcam and computer, monitor and speakers all in one
This Dell desktop is equipped with the latest 11th Gen Intel Core processors for three times faster Wi-Fi speeds, according to Intel, plus it’s built with Dell Cinema, which the brand says offers more vibrant visuals and better streaming quality.
Dell Inspiron 7700 AIO 27-inch Desktop
Dell Inspiron 7700 AIO 27-inch Desktop $934.99 at Amazon
4. Apple AirPods Pro
Lowest price since February, according to CamelCamelCamel
4.8-star average rating from 206,551 reviews on Amazon
Active noise cancellation, water-resistant and more than 24 hours of battery life
The best wireless earbuds for Apple users, the AirPods Pro are an upgrade from the previous AirPods, which are also on sale, and include three sizes of silicone tips for a comfortable fit, voice access to Siri and Transparency Mode, which allows you to better hear outside sounds if you prefer.
Apple AirPods Pro
Apple AirPods Pro $189.99 at Amazon
Apple AirPods Pro $199.99 at Best Buy
Apple AirPods Pro $189.99 at Target
5. Fire HD 10 Tablet
Lowest price ever, according to CamelCamelCamel
4.5-star average rating from 735 reviews on Amazon
Split screen feature that lets you view two apps at once and 12 hours of battery life
Amazon’s latest Fire Tablet sports a 10-inch display and is both thinner and brighter than the previous model. And if you’re still enduring Zoom meetings this year, this tablet has a landscape-oriented, front-facing camera to support widescreen video calls. You can choose between 32 GB or 64 GB of storage and four colors: Black, Lavender, Olive and Denim.
Fire HD 10 Tablet
Fire HD 10 Tablet $119.99 at Amazon
6. Garmin Instinct Solar Smartwatch
Lowest price ever, according to CamelCamelCamel
4.7-star average rating from 21,853 reviews on Amazon
Water-resistant up to 100 meters and built-in GPS and heart rate monitoring
This durable watch is an option worth considering for outdoor activities and adventurous travel. You can receive smart notifications when paired with a smartphone and track your body and fitness metrics, including heart rate, stress, estimated sleep and pulse oximeter.
Garmin Instinct Solar Outdoor Smartwatch
Garmin Instinct Solar Outdoor Smartwatch $249.99 at Amazon
Garmin Instinct Solar Outdoor Smartwatch $400.00 at REI
Garmin Instinct Solar Outdoor Smartwatch $399.99 at Best Buy
7. Bose Noise Cancelling Headphones 700
Lowest price ever, according to CamelCamelCamel
4.5-star average rating from 21,108 reviews on Amazon
11 levels of active noise cancellation, access to voice assistants like Alexa and Google Assistant and up to 20 hours of nonstop music
One of the best noise cancelling headphones to shop, the Bose 700’s active noise cancellation can be adjusted using the Bose app, so you can alleviate any discomfort. According to tech expert Whitson Gordon, these headphones also sport balanced sound quality and a comfortable fit.
Bose Noise Cancelling Headphones 700
Bose Noise Cancelling Headphones 700 $229.00 at Amazon
Bose Noise Cancelling Headphones 700 $299.00 at Best Buy
Bose Noise Cancelling Headphones 700 $299.00 at Bose
8. Echo Show 8 (2nd Gen)
Lowest price ever, according to CamelCamelCamel
4.6-star average rating from 106 reviews on Amazon
Features an 8-inch HD touchscreen and compatible with home devices and equipment like cameras, lights and more
Refreshed this year, the Echo Show 8 features improved video chatting, a built-in camera shutter and a wide angle lens that can digitally pan the room, all while keeping you centered in the frame. The new shared home screen also allows approved users to share photos seamlessly with your device — Prime members have access to cloud photo storage with Amazon Photos.
Echo Show 8 (2nd Gen)
Echo Show 8 (2nd Gen) $94.99 at Amazon
Echo Show 8 (2nd Gen) $129.99 at Target
Echo Show 8 (2nd Gen) $129.99 at Best Buy
9. Kindle Paperwhite
Lowest price ever, according to CamelCamelCamel
4.6-star average rating from 109,831 reviews on Amazon
IPX8 water resistance, weeks-long battery life and customizable fonts and text sizes
Bookworms can get access to thousands of books with the touch of a button using the Kindle Paperwhite and Amazon’s Kindle app. The device’s screen uses E Ink rather than a traditional LED screen, meaning it’s black and white and helps you cut down on backlit screen time when reading at night. One Shopping writer noted that with the highly rated Paperwhite version, "I can read whatever I want, wherever and whenever I please."
Kindle Paperwhite
Kindle Paperwhite $79.99 at Amazon
Kindle Paperwhite $129.99 at Target
Kindle Paperwhite $129.99 at Best Buy
Best Prime Day home and kitchen deals
10. Blueair Blue Pure 411 Air Purifier
Lowest price since December 2019, according to CamelCamelCamel
4.6-star average rating from 6,818 reviews on Amazon
Compact, energy-efficient and equips low-cost replacement filters
The Blue Pure 411 was our pick for the best budget air purifiers, and it can filter air every 12 minutes in a 161-square-foot room, according to the brand. It's great for small spaces and includes the brand's own HEPA Silent technology (which is not the same as an approved, true HEPA filter).
Blueair Blue Pure 411 Air Purifier
Blueair Blue Pure 411 Air Purifier $89.97 at Amazon
Blueair Blue Pure 411 Air Purifier $119.99 at Best Buy
Blueair Blue Pure 411 Air Purifier $89.97 at Walmart
11. Ninja Foodi 8-Quart 9-in-1 Deluxe XL Pressure Cooker
Lowest price ever, according to CamelCamelCamel
4.8-star average rating from 15,840 reviews on Amazon
An 8-quart ceramic-coated pot, a 5-quart cook and crisp basket and nine cooking functions
If you’re planning on cooking larger meals for upcoming summer reunions, the Ninja Foodi pressure cooker is designed to cook meals for families of eight to 10 people, according to the brand. It has multiple functions — from air fryer and steamer to food dehydrator and pressure cooker — and is dishwasher-safe for easy clean-up.
Ninja FD401 Foodi 8-Quart 9-in-1 Deluxe XL Pressure Cooker and Air Fryer
Ninja FD401 Foodi 8-Quart 9-in-1 Deluxe XL Pressure Cooker and Air Fryer $148.99 at Amazon
Ninja FD401 Foodi 8-Quart 9-in-1 Deluxe XL Pressure Cooker and Air Fryer $219.99 at Bed Bath and Beyond
Ninja FD401 Foodi 8-Quart 9-in-1 Deluxe XL Pressure Cooker and Air Fryer $269.99 at Target
12. Shark AV1010AE IQ Robot Vacuum
Lowest price ever, according to CamelCamelCamel
4.5-star average rating from 529 reviews on Amazon
Multi-surface cleaning, self-emptying and holds up to 45 days of debris
This vacuum uses total home mapping to effortlessly clean all of the rooms in your house without bumping into furniture. For convenience, you can control the vacuum via the SharkClean app or with your voice using Amazon Alexa or Google Assistant.
Shark AV1010AE IQ Robot Vacuum
Shark AV1010AE IQ Robot Vacuum $319.99 at Amazon
13. SodaStream Fizzi Sparkling Water Maker
Lowest price since January, according to CamelCamelCamel
4.4-star average rating from 7,405 reviews on Amazon
Reusable, portable BPA-free carbonating bottle and compatible with all SodaStream flavors
To make sparkling water at home, this Sodastream model can carbonate up to 60 liters of water at once. Designed to be energy-efficient, the sparkling water maker is also certified through Amazon’s Climate Pledge Friendly program for reducing its carbon footprint.
SodaStream Fizzi Sparkling Water Maker
SodaStream Fizzi Sparkling Water Maker $49.99 at Amazon
SodaStream Fizzi Sparkling Water Maker $89.99 at Bed Bath and Beyond
SodaStream Fizzi Sparkling Water Maker $86.00 at Walmart
Best Prime Day pet, fitness and other deals
14. Furbo Dog Camera
Lowest price ever, according to CamelCamelCamel
4.6-star average rating from 23,133 reviews on Amazon
A treat tossing tool, two-way audio and Wi-Fi connectivity
The Furbo Dog Camera can be a useful way to keep track of your pet when returning back to the office or going for a night out. It features an HD camera with up to 4x zoom and comes with a sturdy base, so you likely won’t have to worry if your pet knocks it over. You can also receive push notifications, including barking alerts, directly to your smartphone.
Furbo Dog Camera
Furbo Dog Camera $118.00 at Amazon
Furbo Dog Camera $118.00 at Chewy
Furbo Dog Camera $211.56 at Walmart
15. 23andMe Health and Ancestry Service
Lowest price since October 2020, according to CamelCamelCamel
4.7-star average rating from 25,606 reviews on Amazon
Opt-in to sharing your information and uses latest science data to analyze ancestry and health traits
If you are looking to understand your personal story and historical ancestry better, consider getting a 23andMe ancestry kit. This ancestry kit will estimate your ancestry composition down to 0.1 percent, allow you to find distant relatives, build a family tree and analyze your DNA to list your physical traits.
23andMe Health + Ancestry Service
23andMe Health + Ancestry Service $99.00 at Amazon
16. New Balance Women's FuelCore Nergize V1 Sneaker
Lowest price since February, according to Honey
4.5-star average rating from 39,345 reviews on Amazon
Cushioned Memory Sole Comfort Insert, lightweight midsole and a supportive bootie design
The New Balance FuelCore sneakers provide a comfortable, cushioned fit for people who work out or are constantly on their feet. They also come in a range of colors to fit your own personal taste that can be either dressed up or down.
New Balance Women's FuelCore Nergize V1 Sneaker
New Balance Women's FuelCore Nergize V1 Sneaker $41.99 at Amazon
17. LifeStraw Personal Water Filter 2-Pack
Lowest price ever, according to CamelCamelCamel
4.8-star average rating from 72,550 reviews on Amazon
Durable, lightweight and meets the U.S. Environmental Protection Agency’s drinking water standards
The bestselling LifeStraw water filter can be a great tool for camping, traveling, hiking and more. Thanks to a micro filtration membrane — which can last up to 4,000 liters of water, according to the brand — it’s able to filter parasites, micro-plastics and impurities out of your water as you sip through the top mouthpiece.
LifeStraw Personal Water Filter 2 Pack
LifeStraw Personal Water Filter 2 Pack $19.98 at Amazon
More deals and sales to shop during Prime Day 2021
Up to 30 percent off rugs from Safavieh, nuLOOM, and more on Amazon
Up to 20 percent off gaming monitors and laptops from ASUS, Samsung, Acer and more on Amazon
Up to 40 percent off Columbia sportswear on Amazon
20 percent off pet accessories at Target
Up to 55 percent off watches from Citizen, Fossil, Anne Klein, and more on Amazon
Up to 45 percent off adidas footwear, apparel and accessories on Amazon
Up to 50 percent off luggage from Samsonite, Travelpro and more on Amazon
Up to $100 off select tools at Home Depot
Up to 40 percent off headphones from Jabra and BlueParrot on Amazon
Up to 30 percent off Hasbro toys and games on Amazon
41 percent off the Google Nest Mini at Walmart
40 percent off Dash kitchen appliances on Amazon
Up to 30 percent off skin care tools at Target
Up to 30 percent off Amazon fashion brands, including Goodthreads, Amazon Essentials and Daily Rituals on Amazon
Up to 40 percent off DEWALT tools on Amazon
Up to 25 percent off select Tineco vacuums and floor washers at Walmart
40 percent off SimpliSafe systems on Amazon
What to shop during Amazon Prime Day 2021
Amazon Prime Day gives Prime members the chance to shop a number of significant discounts — and its growth into competing retailers means more discounts across more categories and stores, too. You can now find deals on various tech, kitchen gadgets, beauty products and fashion. In our guide to Prime Day 2021, experts noted Amazon devices, services and brands are also heavily discounted during the event and are typically among the top sellers, so you can keep an eye out for deals on Amazon Basics and Amazon devices like the Echo models, Fire Sticks and Kindle.
According to data collected by digital savings destination RetailMeNot, 44 percent of the more than 500 people surveyed are planning to shop for clothing, shoes and apparel during Prime Day 2021, while other popular categories include kitchen appliances (32 percent), home decor (30 percent) and smart home products (30 percent). “Keep an eye out for deals on the following categories: smart home devices, TVs and laptops, small appliances, home decor, beauty and fashion,” said Sara Skirboll, shopping and trends expert at RetailMeNot.
Amazon is also offering multiple incentives for Prime members during Prime Day, including a $10 credit to use during Prime Day if you spend $10 with any of the more than 300,000 small businesses at amazon.com/supportsmall, and 10 percent back when you use the Amazon Prime credit card to shop at Amazon's small businesses (here's what to know about whether the card is right for you).
Amazon Prime membership 101
Prime Day benefits and discounts are exclusive to Prime members (both new and existing), so you’ll want to sign up to get the most of the event. You have the option to pay $13 monthly or shell out $119 annually, and if you haven’t used it yet, you can sign up for a 30-day free trial. Students can register at half price ($7 per month) and opt for a six-month free trial. Outside of Prime Day access, some of the benefits of a Prime membership include:
Shipping benefits, including free one-day and two-day shipping, free release-date delivery and more
Exclusive offers on Amazon Music, Prime Video, Kindle Unlimited and more
Discounted new and used textbooks
Free 2-hour grocery delivery through Whole Foods Market and Amazon Fresh
Deals and discounts on diapers, baby food and more through Amazon Family
Access to free games, in-game content and a free channel subscription on Twitch.tv every month through Prime Gaming
Unlimited photo storage on Amazon Drive for you and the members of your Family Vault through Amazon Photos
Given that Walmart offers a similar Prime-like subscription service called Walmart Plus and other major retailers like Target, Best Buy, Wayfair and Home Depot offer their own online sales events, consider where, how and what you shop for to determine if a Prime membership is right for you.
Amazon Prime Day 2021 menu (188) <
>
Catch up on the latest from NBC News Shopping guides and recommendations and download the NBC News app for full coverage of the coronavirus outbreak.