Amazon is having a sale on this UPF 50 + beach umbrella — save 50%

Beach umbrellas can be a surprisingly tricky purchase to make. Sizing is important, and many that are affordable are not good quality. Unfortunately, the ones that are top tier cost an arm and a leg — but not today. Until midnight, Amazon is running a massive sale on the popular Business & Pleasure Co. holiday umbrella. You can score this stunner for up to 50% off!

There's so much to love about this beach umbrella, not in the least the fact that it's incredibly well made. It's crafted from quality elements, including a sturdy teak wood pole and canvas canopy to create shade and even deflect moisture in case of unexpected showers. There's also an aluminum hinge to allow you to set up your umbrella at any angle.

The umbrella is UPF 50+, protecting you from 98% of harmful UVA and UVB rays. Despite how sturdy it is, this umbrella is surprisingly lightweight at just seven pounds. That, combined with the included carrying bag with shoulder strap makes it a breeze to tote over the dunes.

The Business & Pleasure Co. shade is six feet tall and 5 feet, 6 inches wide, creating a roomy pop-up shaded spot of your choosing.

While you probably don't choose your beach umbrella on looks alone, it doesn't hurt that this shade is gorgeous. It has a cool vintage style with fringed accents that'll really stand out on the beach.

Beach umbrella on a beach.
Snap up one of these beauties before Memorial Day weekend! (Photo: Amazon)

Fans rave about everything from the umbrella's looks to its durability. "It is STUNNING," said a happy customer. "The color pops in the sunlight and the material for the umbrella itself and the tassels are is high quality. Love it." A fellow fan shared that the umbrella is "perfect for the beach! Easy to set up and transport."

Many say they use it as a patio umbrella, too. "Loving our new umbrella. Currently it’s being used as cover for our dinners outside, but I can’t wait to take it to the beach," wrote a five-star reviewer. "It comes with a carrier and is lightweight enough for me to carry it alone while holding a beach bag."

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

Again, this sale is just for today. It's time to treat yourself to a new beach umbrella before summer season officially kicks off.

The reviews quoted above reflect the most recent versions at the time of publication.

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