Affordable Online Marketplace Temu Advertises at the Big Game

Temu, the e-commerce company known for its affordable range of quality merchandise, is showing customers how carefree they can be shopping on the platform with its debut Big Game commercial, “Shop Like a Billionaire.”

“We are thrilled to be part of the 2023 Big Game lineup and share Temu’s mission of quality at affordable prices,” a spokesperson for Temu said. “By using the largest stage possible, we aim to introduce more consumers to the exciting experience of shopping for the best products at the best prices on Temu.”

Game Day commercials have become a cultural phenomenon, garnering as much attention as the actual game itself. The high viewership of the final, which often reaches over 100 million viewers, provides advertisers with a massive audience for their commercials. As a result, companies are willing to spend millions of dollars for just 30 seconds of airtime during the Bowl. According to Ad Age, a 30-second spot in this year’s Big Game cost $7 million.

In addition to their massive reach, Big Game commercials are also known for their high production values and creative content. Advertisers aim to create memorable and buzz-worthy commercials that will generate excitement and be widely shared on social media. Many Big Game commercials have become iconic and have been talked about long after the game is over.

Temu is the youngest Big Game advertiser

Temu is one of the youngest companies to advertise at the Big Game, widely seen as the biggest stage for advertising. It joins American household names like Budweiser, Pepsi, Coca-Cola, Apple and Amazon among a select class of advertisers able to marshall millions of dollars to showcase their products and services to a television viewership of more than 100 million consumers.

Founded in September 2022, Temu has grown rapidly to become one of the most downloaded free apps in the US. The Boston-based e-commerce platform is owned by PDD Holdings Inc., a publicly traded multinational commerce group with a market capitalization of $120 billion.

Thanks to the support of its parent, Temu has the resources to compete in the highly competitive world of consumer advertising. PDD Holdings, a multinational company listed on the Nasdaq with a market capitalization of over $100 billion, recorded $17 billion in revenue and a profit of $5.2 billion in the year ending September 2022. With its extensive experience serving over 900 million consumers globally and handling 61 billion orders in 2021, PDD Holdings offers Temu valuable operational expertise.

PDD Holdings’ vast network of over 11 million suppliers and partners enables Temu to access products in an efficient and cost-effective manner, while its strong logistics capabilities ensure a smooth experience for both customers and merchants. This financial stability from the parent company allows Temu to concentrate on delivering consistent value to its users.

In addition, Temu’s online marketplace offers consumers an array of choices, with merchandise spanning 29 major categories, including clothing, beauty, health products, tools, office supplies, and home improvement. The wide variety of products from multiple merchants adds to the diversity of the platform, providing customers with even more options.

Temu’s “Shop Like A Billionaire” commercial

Temu’s 30-second ad features a protagonist’s adventure as she experiences the joys of shopping on the Temu app. Her face lights up as she realizes the purchase possibilities are endless at prices this low. From the latest fashion to tools, headphones and so much more, there is something for everyone on Temu. “I feel so rich,” the upbeat jingle plays, “I feel like a billionaire.”

As the spot concludes, jubilant shoppers fill the streets dancing and celebrating the arrival of Temu. The spot, created by Saatchi & Saatchi, and directed by Robert Jitzmark, premiered in the first quarter, followed by a third-quarter appearance and two post-game airings.

“We’re thrilled to partner with Temu on the world’s biggest advertising stage,” said Jason Schragger, Chief Creative Officer, Saatchi & Saatchi. “We enjoyed the unique challenge of acquainting viewers with Temu’s fun array of affordable, quality products in a charismatic and memorable 30-second spot.”

McClatchy newsroom and editorial staff were not involved in the creation of this content.