7 Hair Colors That Experts Say Will Be Trending In 2024

Expensive-looking, “lived in” color is 100% in.

As we look to 2024 hair color trends, there’s one throughline that shines brightly: quiet luxury. We’ve seen this in fashion via unbranded garments and accessories that exude sophistication and expensive taste, and that’s exactly the energy being brought to hair color. Think subtle, effortlessly gorgeous dye jobs that look lived in and authentic versus extreme statement making shades.

Basically, this year’s all about finding hair color that naturally suits you and nourishing your strands so they look gorgeous, shiny, and healthy. Here are some of the top 2024 hair colors to consider ahead of your upcoming hair appointment.

Buttercream Blonde

A buttercream blonde is a warmer, more golden variation of blonde with subtle undertones of cool, icy blonde for a multi-dimensional look.

“This color works best on a dark blonde to very light ash brown color base,” says celebrity colorist Sharon Dorram. “I mix two or three different blonde colors and weave them strategically throughout the hair. I like to pop the hairline with buttery blonde highlights.”

Expensive Brunette

Vibrant brunette tones that give luxurious and expensive energy are going to carry on strongly well into 2024. “This high-shine, glossy look really complements what we’re seeing on the runways this year, as well,” notes hairstylist Maria McCool, founder of Calista. “With all of these lighter, pastel tones in clothing, a bolder, richer hair color acts as the perfect contrast.”

Chestnut Brown

Chestnut brown hair color is another major trend rising in 2024 and is a great way to spice up a more traditional brunette hue. “A spin off of the expensive brunette, this color adds more rich and deeper golden tones to your traditional brunette,” explains hairstylist Jennifer Korab, owner of Renaissance Salon. “We are also seeing this trend with some dimension and with a face frame balayage.”

Cowboy Copper

We saw the cowboy copper trend take off late 2023, and it’s only grown in popularity since then. “This trend hit hard and it doesn’t seem to be going away anytime soon,” says Michelle Clevend, owner of Hair Addict Salon. “It’s a beautiful hue that mixes true copper and chestnut brown.”

Lived-In Bronde

As you can probably already see, 2024 hair colors fully embrace that organic, lived-in aesthetic. The low-key blonde-meets-brunette bronde is a perfect example of this. “This clean, natural look is very in right now,” says McCool. “It has very subtle shading, with no strong lines and even fading throughout the hair. It looks as if it could be your natural color.”

Ginger Red

While cowboy copper has enjoyed a rodeo-sized amount of traction, Dorram predicts we’ll also see a warmer variation of this hair color in 2024 as people put their own spin on the look. She’s calling it Ginger Red.

“This is a luxurious rich warm orange-y, ginger-toned red and it’s so striking when done correctly,” she says. “You’ll start with a semi permanent rinse of copper to reddish brown base color, then weave in a few highlights around the crown and even paint in some deeper red to light brown lowlights to give dimension.”

Iced Tea Hair

Another variation of the cowboy copper is a pale, pretty reddish-gold hair color that has a sort of “iced tea” aesthetic. McCool says, “It’s got this great combination of classic warmth and modern freshness that really delivers a beautiful look and can work well on a lot of skin tones.”

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