The 7 Best Fall Makeup Trends We Saw From Fashion Month

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If the cold, gloomy weather has you feeling uninspired lately, we get it. But the good news is that fashion month is back, bringing with it a fresh wave of sartorial and beauty looks that are actually making us look forward to getting ready.

In terms of upcoming makeup trends, this month’s fall 2024 runways truly offered something for everyone. Whether you’re a fan of maximalism and social media’s current obsession with the mob wife aesthetic, or you’re forever a clean girl who can’t be bothered with wearing more than a touch of mascara, today’s tastemakers are proving opposites can flawlessly coexist. Naturally, some retro aesthetics are also making a comeback, but this time, they’re even bolder than you might imagine—think looks like gargantuan, dollified lashes and heavy smoky eyes that are meant to be rocked even during the daytime.

Ready to dive in? Ahead, we culled the runways and spoke with two pro makeup artists to get the lowdown on the biggest fall 2024 makeup trends to get excited about. What’s more, we included expert tips and key products to shop, so you can easily stay ahead of the curve and recreate each look.

Red Lips

“Per brands like Thom Browne, Molly Goddard, and Richard Quinn, punchy, bright red lips are back in full force,” says celebrity makeup artist Tomy Rivero. “Women now feel empowered to wear a red lip throughout the day, leaving behind the idea that a bold red lip should be reserved for evening wear or special occasions. Plus, the accent fits right in with the popular mob wife aesthetic.”

L’Agence

Prefer to go the darker route? Vampy, deep, scarlet lips also earned a spotlight during New York Fashion Week, including at L’Agence.

Powermatte Lip Pigment Liquid Lipstick

’90s Grunge

Nostalgia for decades past is still going strong, so it comes as little surprise that grungy, ’90-inspired beauty looks are returning to the zeitgeist. Romero Jennings, MAC’s Director of Makeup Artistry, helped lead the charge at Prabal Gurung, using MAC’s Eye Kohl Pencil in Smolder and Feline and MACStack Mascara on models’ top and bottom lashes to create a Kate Moss-like vibe. “This look typically involves using dark, smoky, and earthy tones like deep browns, grays, and blacks to create a disheveled and lived-in look on the eyes,” suggests celebrity makeup artist Brandy Allen. “Grunge makeup is often characterized by its messy and effortless appearance, with blended, smudged liners and shadows creating a rock-inspired feel.”

Alice & Olivia

Alice & Olivia founder Stacey Bendet has been sporting the smoked-out eye for years, but hers is a softer take on the traditionally sharp, angular look. For the brand’s fall 2024 runway, Too Faced Executive Director of Global Beauty, Elyse Reneau, channeled Bendet’s signature look by creating a rounded shape with gel liner and swaths of sparkly black eyeshadow.

Helmut Lang

Don’t be afraid to wear this look during the day, either, adds Rivero. “Feel free to play with a smoky, smudgy finish any time to push up the eyes,” he says. You can balance out the heaviness of the look by opting for a vibrant outfit; Helmut Lang’s edgy orange sweater and patchwork pants ensemble (as seen on Irina Shayk) offers some great inspiration.

Eye Kohl Eyeliner Pencil

Diffused Shadows

A more subdued alternative to the ‘90s grunge look, “messy, textured eyeshadow is another super cool trend for fall 2024,” says Allen. “Imagine a brush or fingertips sweeping wet or dry shadow across the eyelid. This style is perfect for creating a sultry, slightly unkempt look that adds a touch of coolness and attitude to the eyes.”

Ann Sui

To complement her vintage-meets-contemporary-chic collection, Anna Sui made a case for faintly smoky shadows effortlessly swiped across lids.

Cream-to-Powder Soft Matte Eyeshadow

The solo shadow is perfect for a smoky eye or to place across your eye in one effortless swoop. Check out our complete review to see Merit Solo Shadow on ELLE editors.

Bare-Faced Beauty

While bold eyes and lips had a moment on fall 2024 runways, minimalist, clean-girl looks also made a big appearance. The key tenants are no-makeup makeup and balanced skin. “We’re moving away from the super juicy, just-out-of-a-facial wet skin look,” notes Rivero. “I love this because it not only gives people who are on the oilier side permission to be semi-matte without looking ‘out of trend,’ but it’s also a low-maintenance way to look polished and fresh.”

Tory Burch

As shown on Paloma Elsesser at Tory Burch, “There’s also a shift towards monochromatic faces with pops of terracotta and natural bronze for definition—no frost or high pigment in sight,” adds Rivera.

Sandy Liang

And at Sandy Liang, barely-there makeup proved to be the perfect accoutrement to the modern girlhood trend.

Matte Revolution Hydrating Lipstick

All Dolled Up

Long, luscious lashes will always be in, but they’re receiving a next-level treatment for fall. Inspired by paper dolls and Diana Ross’s iconic Supremes looks, Kendal used layers of black nail polish atop Duo false lashes to give models ultra-chunky, glossy fringe during Marc Jacob’s show. “The look is disco married to rock ‘n roll,” says Allen. White grease paint was also applied to the corners of the eyes and underneath to make them pop even further.

Alice & Olivia

Similarly, Reneau drew inspiration from the ’60s to create spidery lashes at Alice & Olivia. “The theme is Twiggy meets Better Than Sex Mascara,” she notes. According to Reneau, the trick to creating the illusion of oversized doll eyes is through strategically placed eyeliner. In addition to creating a wing up top, she drew faux lashes on the waterline with liquid black eyeliner and traced a brightening, golden-y shade of gel liner (specifically, Too Faced’s Killer Liner in Cashmere) on the waterline as well. Adding to the doll-like effect, she chose playful touches of blue and pink for the lids, cheeks, and lips, utilizing highlighter below gloss to “make the lips literally pop under light.”

Duo Professional Eyelashes

Natural Brows

Rivero says natural brows will also be a main trend for fall 2024. “It’s time to put away your brow fixing gel,” says Rivero. “Fluffy, not overly-worked or filled-in brows are back in, and we are here for the ‘90s nostalgia.”

Christian Cowan

Still prefer a high-glam look? Play up your eye makeup with sleek eyeliner, fluttery lashes, and some face gems a la models at Christian Cowan. Makeup artists Lori Taylor Davis and Doniella Davy worked together to apply Half Magic’s decals at the inner corners of eyes for a glitzy, three-dimensional effect.

Brush - #7B

Subtle Cat Eye

Of all the makeup trends we saw on fall 2024 runways, a subtle cat eye—often worn with otherwise subdued makeup—was one of the most prevalent. For LovesShackFancy, Bobbi Brown Global Pro Artist Amy Conway leaned into the coquette girl trend—using hints of pink and creating a feminine winged eye with gel liner to add a touch of drama.

Son Jung Won

“At Son Jung Won, we embraced the retro allure of the ’60s with a modern twist,” says Marc Reagan, Bobbi Brown Global Pro Artist. “This look combines an effortless glow of natural skin with an edgy chicness, channeling new-wave French vibes through an elongated eye created with precise liner and voluminous mascara.”

Altuzarra

Altuzarra also presented its own ultra-minimalist spin, perfect for the lazy girls among us. Makeup artist Diane Kendal showcased neutral-toned, mattified faces, swiping on Laura Mercier’s Caviar Tightline Eyeliner in Espresso and Matte Shadow Stick in Au Naturel for a natural yet subtly defined finish.

Long-Wear Gel Eyeliner

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