The 60 Most Customer-Loved Amazon Gifts to Buy This Year
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It seems like just yesterday we were still in our summer rompers with nary a mistletoe on the brain. But now we’ve blinked and it’s all winter coats, “All I Want for Christmas” and, of course, holiday gift lists. For even the most prepared people, shopping for unique gifts for friends and family can be a full time job. Luckily, if you have Amazon Prime, you can do all your key shopping in one place and get it delivered in time for the holidays even if you wait until almost the last minute (which you know you will).
Don’t feel like sifting through millions and millions of products? Let Amazon’s Most Wished For section be your starting point. From electronics to kitchen items to beauty must-haves, these are the items that are most often added to Wishlists and Registries on a daily basis. And if you can’t trust fellow shoppers, who can you trust? Ahead we’ve done some of the legwork for you, rounding up 60 of the most-customer loved gifts to buy for everyone in your life, whether they’re a home chef, glamazon, wine connoisseur or all of the above. While you’re at it, you might want to pick up a gift or two for yourself, too!
The Top 10 Amazon Gifts At A Glance
How to Return Gifts on Amazon
Most purchases through Amazon can be returned within 30 days of when you received it. If you’re the gift giver, you can go to the Returns Center to send things back. (For the holiday season, most items purchased between October 1, 2022 and December 25, 2022 can be returned until January 31, 2023.) On the other hand, if you’re the gift receiver, you can go to the Gift Returns portal and return items based on the order number or contact someone in Customer Service.
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1. Kindle Paperwhite
Yes, we’re all technically trying to cut down on screen time, but we give a pass to the new Kindle Paperwhite which has an adjustable warm light (which is easier on the eye than blue light) and is an active encouragement to take a break from mindlessly TikTok scrolling. This Kindle can store thousands of titles in the size of one thin book, and your giftee can connect to the Kindle app to download more. The battery lasts up to 10 weeks and it’s also waterproof, so reading in the bathtub is always an option.
2. Cleer Audio Enduro ANC Noise Cancelling Headphones
These headphones are a great alternative to the Sony headphones that are trending right now, and are also great for those times your introvert friend doesn’t feel like engaging with the world. Adjusting noise cancellation and connecting to Bluetooth is super easy, and the battery life is double the industry standard.
3. Hamilton Beach Breakfast Sandwich Maker
There’s nothing quite like a good BEC (or any breakfast sandwich, for that matter), and this sandwich maker will let your giftee enjoy one any time they have a craving without having to change out of their pajamas. They can fully customize their meal with different breads, cheese, eggs and meat and have a hot sandwich in just a few minutes. All the parts are dishwasher safe, so cleanup is pain-free, too. Breakfast for dinner? Yes, please.
4. YnM Weighted Blanket
There’s a lot going on in the world right now (*gestures wildly at everything*) so it’s not surprising if you or a friend have had a hard time sleeping. One thing that may help is a weighted blanket which can apply some calming pressure on the body. This one has breathable layers and glass beads distributed in small pockets to provide even pressure. It comes in different sizes, colors and weights, so you can find one that’s just right. Pro tip: to find the weight you should use, take 10% of your body weight and add one pound.
5. Nintendo Switch
There are some studies that show playing video games is associated with higher performance on memory tasks, and who are we to argue with science? Whether your favorite gamer jumped on the Animal Cross train or is a fan of Mario Kart, the Nintendo Switch can let them play both, and then some. There are three play modes (TV, tabletop and handheld) and they can connect via WiFi to play with other people. It’s also super portable, so they can travel with it, and always have some entertainment within arm’s reach.
6. Apple Watch Series 7
We already rely on technology for pretty much everything in our lives, and the Apple Watch is an extension of that convenience in one wearable package. In addition to sending text messages, listening to music and using Siri, your pal will be able to take advantage of the many health features, allowing them to track their heart rate, movement, workouts, sleep and more. It’s water-, crack- and dust-resistant and, for those times where they want (or need) to slow down, there are breathing and meditation sessions on offer.
7. Bedsure Orthopedic Dog Bed
This dog bed is made of high density foam to provide support for Fido’s body, and it has bolstered sides so he even has somewhere to rest his little head. The sleeping surface is covered with a soft flannel fabric, and the cover is removable so your giftee can toss it in the wash when it starts getting dirty. The bed comes in sizes XS–XXL, meaning there’s something for all types of dogs, from chihuahuas to labradoodles. Unfortunately, it doesn’t come in human sizes though.
8. Renpho Eye Massager with Heat
It may not be possible to give your loved one a massage every day after work, but this eye massager is a pretty good alternative. It provides oscillating pressure and percussion massaging around the eyes, and has built-in heating pads for even more relaxation. It’s Bluetooth enabled so they can play prerecorded music or connect to their favorite playlists. If your gift recipient spends a ton of time staring at a computer, this is a particularly solid pick.
9. KODAK Digital Picture Frame
If you have a friend or family member who has tens of thousands of photos on their phone, give them this digital frame to help show some of those pics off. The frame can be mounted on the wall or put on a tabletop, and photos can be imported easily along with music and videos. The displayed photos rotate, and your loved one can also invite friends and family to share their photos and create group albums.
10. Ninja BL610 Professional 72 Oz Countertop Blender
No one likes a lumpy smoothie or soup, so a good blender is a kitchen essential. The Ninja blender has a large 72-ounce capacity to let them make enough servings for the whole family, and it crushes ice like a pro. The pitcher is dishwasher-safe so they can clean it with the rest of their dishes, and it has three settings as well as a pulse function.
11. Orolay Thickened Down Jacket
Unless you've been living under a rock, you've likely heard of "the Amazon coat." This down jacket from Orolay is insanely popular for a reason: Essentially, it's warm (our Executive Editor Dara Katz calls it a "tent dress for subzero weather"), it's trendy, it has plenty of pocket space (we're talking six huge pockets that could replace the need for a purse), plus, there's a fuzzy hood that anyone would appreciate in the face of a wind gust. It also comes in plenty of different colors to suit just about anyone's tastes. All in all, it's a great gift for those who will be experiencing a harsh winter.
12. GoWise Usa 3.7-Quart Air Fryer
Air frying is still one of the hottest cooking methods around—how else can you perfectly cook salmon and veggies in a matter of minutes? This air fryer from GoWise USA is a great choice for any busy cook thanks to its eight cooking presets, which work for everything from fries to cake. It even comes with a book with 50 recipes to get your giftee inspired.
13. Bodum Pour-over Coffee Maker
Any hardcore coffee lover is likely to tell you that the taste of slow-brewed coffee is superior to all others, and this popular, elegant pour-over coffee maker will give your java lover the ability to experience it firsthand: It has a stainless-steel mesh filter that's meant to extract fragrant oils from coffee beans in a way that paper filters can't. It's easy for novice baristas to use as well—all they'll need to do is add ground beans to the built-in filter, slowly pour over hot water and in a matter of minutes, they’ll have the perfect cup of joe—or eight.
14. Revlon One Step Hair Dryer Brush and Volumizer
Pretty much everyone and their mother is raving about the Revlon One Step—including our own Editor-in-Chief, Jillian Quint, who said it gave her back 20 minutes of her life in the mornings. Designed to give your giftee a salon-like blowout with its unique design, which features airflow vents in its barrel, an oval shape for a bit of lift and frizz-fighting ionic technology. It’s easier to hold than a run-of-the-mill hair dryer, too, making it a must for any beauty lover's bathroom.
15. Capri Blue Scented Candle
The volcano scent from Capri Blue is sure to go down as one the best scented candles of all time. It has a light sugary, citrus smell that will make your gift recipient's home smell like an Anthropologie store (and trust us—that's a very, very good thing) and it will burn for hours on end—up to 85, according to the company. Plus, it comes in a gorgeous iridescent jar that will double as a décor piece once the candle burns out.
16. Stila Stay All Day Liquid Lipstick
Whether it’s for a stocking stuffer or a “just because” gift for your BFF, this popular liquid lipstick will be a winner. Available in 12 different hues to complement a variety of skin tones, its shiny matte finish is pure, pouty perfection. It lasts pretty much all day (hence the name) and leaves lips hydrated, too, thanks to its vitamin E and avocado oil. It's also cruelty-free certified: What’s not to love?
17. Bala Bangles
These 1-pound weights, featured on Shark Tank, will add a little extra tension to any fitness buff's core workout or power walk. They're also far more stylish than the competition, which is exactly why they’re so popular. Our tester found that they were super easy to put on and take off, and they actually stay put once they're in place.
18. Ursteel Layered Choker Necklace
This chic layered necklace has a great little personalized touch, as it displays your giftee’s initial in 14K gold plating. You can choose between gold, rose gold or silver, and it has a lobster clasp design that makes it easy to open and close. It’s also hypoallergenic, so you won't have to worry about it irritating their skin.
19. JBL Flip 5 Bluetooth Speaker
A seriously curated playlist requires a serious speaker. The JBL Flip 5 will be a great option for any music lover because it’s portable, waterproof and offers 12 hours of incredible playtime, according to the company. Better yet, they'll be able to bring it just about anywhere, from the backyard to the beach, thanks to its waterproof build, which enables it to be submerged up to 1 meter for as long as 30 minutes.
20. SIORO Silk Satin Pajamas
Is there anything more luxurious than waking up in a pair of silk pajamas? We think not. Your recipient will feel like they’re rising and shining in a 5-star hotel with these soft jammies. Available in a multitude of colors and made of high-quality imitation silk fabric, they’re a little more economical than real silk, but don’t sacrifice on comfort, according to the reviewers who love them.
21. Fujifilm Instax Mini 11 Instant Camera
The '90s are having a major resurgence, and that means a comeback of all of the goods that went along with it—like polaroid cameras. For your nostalgic pal, there's this mini instant camera, which will give them a similar effect to the old classic in a modern and adorable compact design. It's an immediate way to make new memories, and it's got a built-in mirror (so yes, they'll still be able to take selfies with it).
22. Barefoot Dreams CozyChic In The Wild Throw
One can never have too many throw blankets, and this one from Barefoot Dreams is worth snuggling up to. Large enough to wrap around your giftee's shoulders and feet, it's beloved by celebrities and influencers alike—hell, even Chrissy Teigen loves it! And who could blame her? It’s machine washable, so you won’t have to worry about it getting grimy, and the leopard print is simply a bonus.
23. Plants for Pets Live Snake Plant
Even if your recipient has a black thumb, they can likely take care of a snake plant. A form of succulent, it's super easy to care for, as snake plants require minimal sunlight and water and add some much-needed greenery to any space. The tall spiky leaves (some may even say, snake-like) make an eye-catching statement in an otherwise ordinary room.
24. Ugg Fluff Yeah Slide Slipper
These cult-favorite Fluff Yeah Slide slippers (which also happen to rank among PureWow's picks for the best slippers of all time) will make your sister or mom's work-from-home day or lazy Sunday that much better. Available in a plethora of flashy colors and patterns, like neon and leopard, they're made of UGGs iconic sheepskin. (Read: They're über-soft). Plus, she'll be able to wear them while running errands without feeling like she’s underdressed.
25. Slip Silk Large Scrunchies
Whether worn on the wrist or in a high pony, a scrunchie is an essential hair accessory for anyone with long locks. Made of silk, this pack of three will be less damaging to your giftee's hair (and far more stylish) than traditional elastic hair ties. They won’t have any weird dents in their hair after wearing it up for more than five minutes. These guys also make great stocking stuffers.
26. Lodge Enameled Cast Iron Dutch Oven
A Dutch oven can really do it all, from slowly simmering stews to baking artisan loaves of bread. While this Lodge version is no Le Creuset, it's made of enameled cast iron and performs similarly to many pricier competitors without the same hefty price tag. And it will look great in any kitchen or on any table. There are a ton of color options to pick from, so you can choose your home cook’s favorite.
27. What Do You Meme?
If you and your friend are constantly sending each other funny memes throughout the day, this game is for you. Match a caption to a photo card and try to create the funniest, wackiest memes to rival anything you see on the internet. The “This is fine” dog has nothing on you and your sense of humor. Note the game is designed for 17+ and up, but there’s also a Family Edition, if you’re looking for something even kids can enjoy.
28. Kodak Luma 350 Mini Projector
Little known fact: Movies are much more fun to watch when they're projected onto a wall. This mini projector, which is roughly the size of your palm, makes it possible for your favorite film junkie to have the ultimate movie night with incredible, high definition viewing that we found superior to other mini projectors we've tried. You can easily plug it into your phone, computer or streaming stick, and it’s a cinch to set up. And because of its compact size, you can bring it everywhere you go, turning any blank wall into a large screen.
29. Slip Silk Pillowcase
If your giftee isn't sleeping with a silk pillowcase yet, they’re definitely missing out. Not only are they softer than traditional cotton pillowcases, but they can help retain moisture in your hair and reduce friction against your face as you snooze. This one from Slip was our favorite pick for curly locks, as it kept our ringlets frizz-free overnight. It's made of 100 percent silk and comes in a good range of colors. They’ll be able to wake up every morning to a good hair day and no pillow creases on their face.
30. EcoTools Makeup Brush Set
These makeup brushes are great. Not only do they come in a set that includes all the essentials, but they're also made of recycled materials, making for an eco-friendly gift that your Earth-conscious giftee will definitely appreciate. The set includes five different brushes and the brush handles are made with natural bamboo, so they’ll look great on any counter or vanity.
31. Aerogarden Black Harvest Hydroponic Garden
Nothing beats the taste of fresh herbs in a home-cooked meal, but the bunches at the grocery store always have way more than what anyone would actually need. AeroGarden makes it easy to grow herbs at home, so you always have exactly what you need. This Black Harvest set, which is entirely hydroponic (that means there’s no watering required), comes with a seed kit and an LED grow light for an always-ready tabletop garden.
32. Kate Spade Polarized Cat-Eye Sunglasses
If your giftee can’t leave the house without a chic pair of shades, it’s time to add some new ones to her rotation. Available in two different colors, these sun-blockers are plenty on-trend and have a cat-eye frame that adds just the right amount of retro style and will look incredible on round or diamond faces. They have a UV protection coating, and a slightly oversized fit, perfect for those days when you don’t feel like putting on eye makeup.
33. Cooluli Mini Skincare Fridge
Know someone who lives and breathes for eye masks and hydrating creams? They’ll adore this luxe mini fridge which can be used to store skincare products at the ideal chilled temp for an added cooling effect. It holds 4 liters worth of product but is still small enough to store on a bathroom counter or vanity. You can also use it to store a private stash of beverages and snacks in your room for those times you don’t feel like trekking to the kitchen.
34. Ray-Ban RB2140 Original Wayfarer Sunglasses
Nothing elevates a guy’s look like a pair of classic, well-crafted shades. Ray-Ban is the best in the biz, and we love the iconic RB2140 (first designed in Italy in 1952) as the topper for both days at the beach or even an afternoon wedding.
35. Hoan The Original Bagel Slicer
Bagels are a pain to cut: You always end up with uneven slices or lopsided edges. This “bagel guillotine” will be a bagel lover's new best friend, whether they're into egg sandwiches or a classic bagel with cream cheese. It reportedly slices perfectly each and every time and even has a safety shield to protect their precious digits from harm. Don’t limit yourself to bagels either. Rolls, buns, muffins and more—get creative with your slicing.
36. Sunday Riley C.E.O. Glow Vitamin C And Turmeric Face Oil
According to board-certified dermatologist Dr. Robyn Gmyrek, vitamin C lessens the breakdown of collagen production and neutralizes free radical damage. And who on your Christmas list wouldn't want that? Sunday Riley C.E.O. Glow serum is chock-full of it—plus a boost of turmeric extract—which the company claims can provide extra protection from free radicals—and an instant glow. Apply a few drops morning and night and enjoy a brighter looking complexion.
37. Deborah Lippmann Gel Lab Pro Nail Polish Set
This pack from Deborah Lippmann makes it possible for a polish fiend to get an at-home manicure they can feel good about. Your giftee will get six long-lasting colors that are vegan and free of 10 common nail polish chemicals, like parabens and formaldehyde. With multiple color options to choose from, you can give them as stocking stuffers, too.
38. Adidas Originals Festival Crossbody Bag
This crossbody from adidas will come in handy for any regular concert-goer, as your pal can use it to stash their phone, ID, cash and a chapstick while going hands-free. Made of sturdy polyester, it's tough enough to withstand a little wear and tear and small enough to meet the regulations for most venues. It has a zippered front pocket and slit pocket in the back to hold essentials you need to reach easily. An adjustable strap also means extra comfort.
39. Elixir Glassware Wine Glasses
The unique square shape of these vino glasses will make them your gift recipient's go-to drinkware—and that means wine and cheese nights just got a major upgrade. Each glass is hand blown and made of genuine crystal, and they’re high-quality, durable and easy to hold (read: less spills). You can choose between a set of two or four glasses, with each glass holding a generous 14 ounces of liquid.
40. SodaStream Terra Sparkling Water Maker
That La Croix obsession can really add up when it comes to your giftee’s grocery bill. With a SodaStream, they’ll be able to make their own sparkling water at home with whatever flavor they desire, and with a press of a button. Simply hook it up to a CO2 carbonator, and they’ll be well on their way to fizzing up their favorite beverages. Each cylinder makes up to 60 liters of water, and you won’t have to deal with all those pesky sparkling water bottles or cans piling up in your kitchen.
41. Cosori Electric Gooseneck Pour Over Kettle
This puppy is sleek, boils water faster than on the stove (three to five minutes, say shoppers) and boasts several temperature settings for whatever tea type you’re brewing (white, green, oolong or black tee, or coffee). It has a function to keep your water warm in the kettle for up to an hour, so you can enjoy it later. And, because it has a gooseneck, it’s also ideal for pouring hot water slowly over coffee.
42. Qai Qai Doll By Serena Williams
Serena Williams’ daughter, Alexis Olympia, is obsessed with her baby doll, Qai Qai—so much so that it has its own verified Instagram account. Now kids ages 3 and up can join in on fun with their very own Qai Qai doll, which not only serves as a pillar of inclusivity, but it's also bound to become their new BFF. Qai Qai also comes inside a customizable house that can be used as a coloring activity.
43. Living Proof Dry Shampoo
Life means days when you can't get a good hair wash in. Make sure your giftee's locks look chic regardless, even when they're throwing their strands into an updo for the second (or third. Or fourth) day in a row, with this dry shampoo that can make hair both look and smell clean. It’s safe for chemically treated or colored hair and is free of parabens and sulfates.
44. Instant Pot Pro 10-in-1 Pressure Cooker
The Instant Pot has taken the cooking world by storm for its ability to do everything from steaming and sautéing to conquering soup in a matter of minutes—all because of the pressure cooker setting that makes dump and cook meals easier than ever. The sleek Instant Pot Pro is one of the latest in the brand's lineup, and it's been upgraded with 28 cooking program settings and an easy-to-read LED screen.
45. Ugg Men's Ascot Slipper
These UGG slippers feel like stepping onto a cloud—or so reviewers say. They’re made with a pure wool interior for ultimate coziness and have a rubber sole that makes them suitable for wearing outside of the house. With a classic design and more than 15 colorways to choose from, dad will be wearing them all winter long.
46. Cards Against Humanity
The box says it all: Cards Against Humanity is “a party game for horrible people.” Compete with your friends and family on who can answer questions with the most ridiculous, hilarious answers. It only takes about a minute to learn, so even the most impatient people won’t have anything to complain about. Plus, if you’ve gone through all 600 cards, there are plenty of expansion packs, including the Absurd Box, a ‘90s nostalgia pack, or a written by kids pack that’s good for all ages.
47. Ecowish Women's Sherpa Jacket
Made of polyester, spandex and fleece, this teddy coat is nearly identical to the one both Bella Hadid and Selena Gomez have been spotted in, making for a super stylish gift your always-cold niece can keep warm in. It has a relaxed fit that pairs well with leggings, jeans and more, and importantly, it has large pockets on the front to hold all your stuff or keep your hands warm. It also comes in a plethora of color options to suit just about anyone's skin tone.
48. Jack Black Intense Therapy Lip Balm Set
Know someone who's constantly licking their seriously chapped lips? This popular lip balm set from Jack Black will be their godsend. The powerful chapstick contains antioxidants, vitamin E and green tea, plus SPF 25 to protect further damage to their smacker. And it comes in a pack of three, so they can have a few backups.
49. Sony Wh-1000xm4 Noise Canceling Headphones
Whether they’re busy commuters or just trying to drown out the world around them as they work from home, these wireless headphones from Sony will come in handy. They boast a seamless Bluetooth connection, the WH-1000XM4s provide impeccable sound, a reported 30-hour battery life and touch-sensor controls (like holding your hand over the earcup to mute it). What’s more, they have a nifty feature called active noise cancelation that will allow the user to control how much of the outside environment they hear—something that's perfect for if they're also keeping an ear on the kids.
50. S'well Steel Water Bottle
Aside from the gorgeous marble patterns S’well bottles afford, they have a triple-layered, vacuum-insulated construction, meaning if ice is put inside, it's not likely to melt until the end of the day. This bottle comes in three different sizes (9, 17 and 25 oz) and is so pretty that getting your daily water intake will be a cinch.
51. Joyjolt Savor Double Wall Espresso Mugs
Those who regularly enjoy freshly brewed espresso are sure to love an equally impressive vessel to drink it from. These stunning handmade glass espresso mugs are made of heat- and condensation-resistant borosilicate glass, which is more durable than your average cup to keep hot liquid contents from burning your hands. Each holds 13.5 ounces and you’ll be able to see exactly when you need a refill. They're dishwasher- and microwave-safe to boot.
52. Gaiam Yoga Mat
Any child’s pose expert deserves a mat that makes them feel zen. This one from Gaiam is 6 millimeters thick, non-toxic, and has a no-slip grip that actually stays in place—something we couldn't say about pricier mats. It's lightweight enough to haul to the gym with ease and comes in more than 40 different patterns, so you can pick one that matches your giftee's flow. Each yoga mat purchase includes a free downloadable yoga workout so they can get moving right away.
53. E. Palace Water Can
This copper watering can is so pretty, even those with black thumbs will remember to feed their greenery. At 30 ounces, it holds enough water to give their fiddle-leaf fig a good dowsing, as well as all their other plant friends at home. The wide opening means filling the can is easy (and mess free), and it has a sleek design so it will look snazzy even when placed on a counter. It also comes in two smaller sizes.
54. Timberland Men's White Ledge Mid Ankle Boot
Your guy will look good in these Timberland boots whether he’s hitting the trails or just commuting to the office. Made of 100 percent leather with a thick, rubber sole for traction, these shoes will stand the test of time—and perilous trails. Because they have a waterproof upper and waterproof construction, as well as rustproof hardware, there’s no need to worry about a puddle or two, or even a bout of mud. They come in three different colors: dark brown, wheat and black.
55. Nostalgia S'mores Maker
Nothing beats the ooey, gooey chocolatey taste of freshly smashed S’mores. This electric S’mores maker will get your favorite sweet tooth owner through to bonfire season with its flameless heater, which creates the perfect golden brown marshmallow. It comes with two roasting forks and a compartment tray for all the fixings. And best of all, you don’t have to start a fire or deal with bugs outside. Fans say it requires minimal cleanup, too.
56. L'occitane Butter Hand Cream
Even the driest of hands will be no match for this intense L'Occitane butter hand cream. With a light floral scent, this moisturizer promises to instantly relieve the pain of cracked hands, and it also boasts an "I’m so fancy” winter vibe.
57. HSELL Men's Patterned Socks
Forget business casual—these patterned socks will allow your favorite animal lover to have a little fun with their ensemble. The set of 12 socks includes designs for everything from corgis with bandanas to elephants in martini glasses to cats with glasses. Made of a cotton and polyester blend, they’re both soft and durable.
58. The Comfy Original
We’re still not over the cozy WFH wear we sported the last few years—and we'd be willing to bet your gift recipient isn't, either. Since nothing sounds better than staying wrapped in a blanket all day, why not introduce them to Shark Tank-favorite The Comfy? A quarantine staple of executive editor Dara Katz, it's essentially a plush, fluffy sherpa with arm holes, so your giftee can stay nice and warm while reading, playing video games or snacking.
59. Sony Belt Drive Turntable
Nothing beats the glorious sound of vinyl, and the music lover in your life can enjoy it to their heart's content with this high-tech record player from Sony. It’s easy to operate and can connect to wireless speakers or headphones for a leveled-up listening experience, a perfect blend of retro and modern technology. This machine can even rip vinyl records into digital MP3 files, so your pal can take a favorite LP on-the-go.
60. Teeturtle The Original Reversible Big Octopus Plushie
The smaller version of this plushie has taken TikTok by storm and it’s more than just an adorable toy. Reversible so as to display either a happy or a sad face, it will encourage little ones to express themselves and show everyone just how they're feeling—even when they're struggling to use their words. These guys also make great snuggle buddies, no matter what age you are.
40 of the Most Incredible Gifts for Women in Their 30s
Why You Should Trust Us
PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.
