6 Old-School Companies That Are Suddenly Trendy Again

Vintage New Balance Sneakers and a Vintage Polaroid Camera
Cheapism / u/lamo6701/Reddit / u/Tomthebard/Reddit

Back in Style

Who knows how and why things become trendy again, but certain brands seem to last forever. Sometimes those brands take a journey nobody saw coming, and wind up far trendier than they, or anyone else, ever expected them to be.

From Marvel to New Balance, take a look at these six old-school companies that have suddenly become cool again.

A red Polaroid camera
Wilder Shaw / Cheapism

1. Polaroid

Founded: 1937

Poloroid’s gone through some ups and downs, with tech that was once incredible, and then obsolete. Today, people appreciate it for what it is: a really fun novelty. Boasting the same, sepia-washed, 70s aesthetic that we love at the same time as a USB-C slot, Polaroid has kept itself alive in a way most disposable cameras haven’t.

New Balance Shoes

2. New Balance

Founded: 1906

Not only were New Balance sneakers not trendy when I was growing up, they were legitimately embarrassing. These days? Everybody and their mom has a New Balance collab.

Related: 21 Things You Didn't Know About New Balance


3. Carhartt

Founded: 1889

Once a symbol of the working man, Carhartt has since turned into something else; that logo has almost become a Swoosh for the outdoors. You won’t see many influencers posting hiking photos without a Carhartt beanie these days.

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Champion Kids Hoodie

4. Champion

Founded: 1919

I was wearing Champion in elementary school. Not because it was cool, but because you could fish a bunch of sweatshirts off of the big, flat Costco table for an incredibly cheap price. To see what Champion has become today, a brand at the center of all hypebeast-esque trendiness, is wild.

Related: 9 Clothing Brands That Are Guaranteed to Last, According to Redditors

Abercrombie & Fitch
Choo Yut Shing / Flickr

5. Abercrombie & Fitch

Founded: 1892

The first time I ever walked into an Abercrombie & Fitch, I knew I didn’t want to buy anything. But that’s what all the cool kids in middle and high school were wearing, so I forced myself to buy some uncomfortable jeans. Its appeal died amongst my generation shortly thereafter.

After a long time of being associated with the early 2000s, Abercrombie is back in full force, with search growing and growing over the years. Millennials have reclaimed their first love.

Related: 13 Dead Fashion Brands We Miss

Spiderman balloon in Macy's Thanksgiving Day Parade
JON LEVY / Getty

6. Marvel Comics

Founded: 1939

This is perhaps the ultimate case of something you’d have gotten teased for liking as a kid becoming trendy. Marvel has done something unprecedented with its shared, canonical universe, and now everybody wants a piece of it.

22 years ago, I was pretending I hadn’t seen “Spider-Man” yet when I had actually seen it twice. I was very cool. Today, there’s nary a soul alive who won’t flock to the theater to catch the newest Spidey joint. Most people see these movies. Times change.

This article was originally published on Cheapism

Vintage New Balance Sneakers and a Vintage Polaroid Camera
Cheapism / u/lamo6701/Reddit / u/Tomthebard/Reddit

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