A 50-inch ultra high-def smart TV for just $240? You've got to see it to believe it

It used to be that buying a new TV meant a major dent in your wallet. Not anymore! There's no better time to save big — huge, actually — on a smart TV than right now, during Amazon's extended Prime Day sale.

The mega-retailer just dropped a jaw-dropping deal on the top-rated Insignia 50-inch 4k UHD Smart Fire TV. It's down to $240, from $400. That's an amazing 60% off. But you need to act fast to set yourself up for some intimate binge-watching on the cheap — this impressive deal won't stay around forever.

Picture and sound that punches above its weight

Even though the price is low, the 'wow' factor is high — the Insignia has a picture as crisp and colors as vivid as models well above its price point. The audio, too, is top-notch.

"The picture quality is amazing, especially when you factor in the price," says one reviewer. "I could not recommend this TV enough... I've had this TV for over a year. And I still think it's awesome. Because it is."

Another satisfied customer says: "I bought for the sound. My granddaughter has this tv... One day I heard the sound quality of the music she was playing and made up my mind right then that my next tv would be Insignia."

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Broadcast channels show up in the same menu as streamers — it's a smorgasbord of viewing delights. (Photo: Amazon)

If it's out there, you can watch it

As a Fire TV Edition, this model lets you stream 4K movies and TV shows from Netflix, Hulu, HBO Max, YouTube, Disney+, Prime Video, SlingTV, Paramount+, Peacock and more without a separate streaming box or stick. And we love that Alexa is included in the remote. So if you’re not a fan of endlessly scrolling through a grid of titles (and who is?), you can just say, 'Alexa, play 'The Flight Attendant,' and voilà.

Cord cutters unite!

With its built-in Wi-Fi, the Insignia 50-inch 4K UHD Smart Fire TV lets you break free from cable. You won’t experience lag or latency while streaming HD movies and TV shows either.

"What an amazing TV," says a five-star reviewer. "I absolutely love it... I got rid of the cable FOREVER. I am a total streamer now."

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.

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