5 other limited-edition Stanley Cups that came before the Taco Bell Bajaversary tumbler

Stanley cups have been near inescapable in the past year, and the hype isn't slowing down, with a limited-edition Taco Bell and Mountain Dew Bajaversary tumbler releasing on Aug. 13.

The company generated an estimated $750 million in 2023, around the time the buzz surrounding Stanley Cups started, fueled by social media. Celebrity endorsements and other corporations soon followed, cashing in on the tumblers' popularity and releasing limited-edition drinkware throughout the year.

For fans who can snag a limited edition quick enough, this means a trendy accessory, a potential collector's item, a status symbol, or simply a way to avoid FOMO (fear of missing out). Here are some limited-edition Stanley collaborations, both past and present.

Stanley x Target collaboration caused chaos at Target stores

Perhaps one of the most well-known collaborations of 2024, the Cosmo Pink and Target Red limited edition tumblers had fans waiting in line for hours, and even camping outside of Target stores for the highly-anticipated Valentine’s Day-themed cups, which launched at the start of 2024. The TikTok craze even resulted in some shoppers getting trampled and Target employees getting fired.

The frenzy continued with the Stanley x Starbucks cups that also dropped earlier this year. Target stores limited the number of cups customers could buy due to the massive crowds looking to snag the hot item. Some listed the tumblers on eBay for hundreds of dollars.

The Stanley x Joanna Gaines Collab launched in August

Joanna Gaines teamed up with Stanley to launch her fall-inspired tumbler and mugs ahead of the upcoming season. The interior designer and star of "Fixer Upper" has collaborated with the drinkware brand for its Hearth & Hand with Magnolia collection, sold exclusively at Target. It features "deep, neutral tones and a knit-inspired pattern," according to Target.

The tumblers cost $45, while the 12-ounce mugs are $23. This launch will likely sell out quickly, within a matter of days, Yahoo reports.

Stanley x LoveShackFancy collection has nearly sold out

The Stanley x LoveShackFancy collection kicked off this month, with the popular boutique offering a number of designs, described as "floral arrangements, where peony and lilac meet blushes and blues," with "intricate patterns and gilded accents" by Stanley's website.

Stanley's Lainey Wilson tumbler sold out in 10 minutes

Country music star Lainey Wilson teamed up with Stanley to release her Country Gold 40-ounce tumbler in late 2023; it sold out in just 10 minutes.

Stanley described the cup as "Sparkling flecks of gold shimmer over a deep burgundy base for an iridescent sheen, topped with a smoky amber lid for a retro twist." For those looking to splurge, the Watermelon Moonshine & Country Gold set is being resold on eBay for $500.

Stanley and Olivia Rodrigo collab dropped in July, but has sold out

The pop singer and songwriter dropped her grunge-inspired tumbler with Stanley in July, which quickly sold out.

Olivia Rodrigo's 40-ounce quencher has "a galaxy of purple and a pop of red," according to Stanley. It originally retailed for $55, but can resale up to $70 on eBay.

I missed the limited-edition Stanley Cup launches. What now?

Stanley encourages fans who couldn't get their hands on special edition tumblers before they sold out to sign up for an account on the site to be the first to be notified once new limited edition products and deals drop.

For those who can't wait, sites like eBay and Mercari have many of the limited edition tumblers for sale, although the cups might cost you extra.

Why are Stanley cups so popular?

The limited nature of the cups plays directly into a consumer's psyche, according to consumer psychologist and professor Josh Clarkson.

“You label something as limited and somehow it can increase its stock or value” in people’s minds, not necessarily in financial value, Clarkson told USA TODAY in a previous report. “They do a very good job of creating a sense of urgency,” he said. This, in turn, can increase the potential for regret if you don't buy it.

This article originally appeared on Cincinnati Enquirer: 5 more limited-edition Stanely Cups before the Taco Bell Baja Blast tumbler