The 23 Best Places to (Discreetly) Buy Sex Toys Online in 2024
PureWow Editors select every item that appears on this page,, and the company may earn compensation through affiliate links within the story You can learn more about that process here. Yahoo Inc. may earn commission or revenue on some items through the links below.
Read the original article on Purewow.
A little brown box arrives on your doorstep. It's plain and nondescript. No frills. It could contain anything, but little do your neighbors know that whatever's in that box will be giving you the best orgasm of your life later that night. But even if you're shopping discreetly and keeping your sexual escapades to yourself, studies show that women—as well as couples—are more likely to experiment with different kinds of sex and adopt a more well-rounded sense of sexual wellness. How extraordinarily freeing, even if you only feel like whispering it.
With so many options to choose from and endless sites to browse, it's no wonder that sales for these adult toys are higher than ever. It's just pure science. We checked the graphs and sales are on the rise and are expected to grow at an eight percent rate over the next seven years. The multi-billion-dollar industry’s success is undoubtedly linked to the increasing popularity of online retailers, since it’s so much more discreet to “add to cart” at an online sex shop. "You can get into all the nitty gritty details of what you're looking for without anyone watching your shop," explains certified sex therapist Indigo Stray Conger. Whether you're looking for little bullets, a new vibrator, penis rings, rabbit vibrators or quiet toys that are especially good for travel, here are the best places to buy sex toys online. (Bonus—if you need something stat, there are fast shipping options from retailers like Amazon, who deliver in as little as one to two business days.)
The Best Places to Buy Sex Toys Online at a Glance
Meet the Experts
How We Chose the Best Places to Buy Sex Toys Online
To vet our choices, we interviewed sex therapists and company reps and studied the biggest sellers in the market. Then we pored over reviews from users, watched YouTube creators go over the finer points of their favorite toys and drew on our own experience of sampling scores of toys. We were looking for many attributes, from a wide variety of products made with quality materials to gender-inclusivity. Ease of navigating sites also came into play, since we're sensitive to how overwhelming an encyclopedic array of choices can be. And we called out, for better and worse, companies that maintain a strong educational component on their sites—beyond just instructions on how to use the gizmos, we looked for holistic explorations of sexual wellness through a lens of acceptance, curiosity and, when appropriate, humor. Lastly, on toys that were sold on sites that gave them star ratings, we sought out toys with a majority of four-star or higher ratings—shout out to Lovehoney and Lelo for being real crowd pleasers.
With that, we’ve gathered the 23 most user-friendly places to buy sex toys online—and pulled out a few faves up top. Happy shopping!
Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.
1. Lovehoney
We appreciate this online sex toy superstore for its wide selection and reasonable prices on everything from the usual suspects (vibrators, dildos, etc.) to more wide-ranging sexual health offerings, from both its own Lovehoney brand and top sexual wellness makers. The Lovehoney Desire Bullet ($70) pictured above is "little but delivers a mighty orgasm, different speeds/vibration strength to choose from and a few wave patterns," writes one reviewer. "It is easy to clean and comes in a small carry case and charging cable." This cornucopia of adult toys is easy to navigate, with sections featuring sex toys, vibrators, male toys, dildos, lingerie, bondage, lubes & essentials, sexual wellness (including menopause solutions), best sellers and deals—and there's even a section on sex ed, including free webinars. What's more, the site offers a 20 percent student discount, and has fun collabs with favorite brands like Womanizer and affordable Gen Z brand Romp.
Shop the Toys
Lovehoney Rose Clitoral Suction Stimulator
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.lovehoney.com%2Fsex-toys%2Fvibrators%2Fclitoral-suction-vibrators%2Fp%2Flovehoney-rose-clitoral-suction-stimulator%2Fa47373g84894.html&xcust=buy%20sex%20toys%20online
40
Buy Now
We-Vibe Melt App Controlled Rechargeable Clitoral Stimulator
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.lovehoney.com%2Fsex-toys%2Fvibrators%2Fclitoral-suction-vibrators%2Fp%2Fwe-vibe-melt-app-controlled-rechargeable-clitoral-stimulator%2Fa41322g75287.html&xcust=buy%20sex%20toys%20online
149
Buy It
Desire Luxury Rechargeable Rabbit Vibrator
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.lovehoney.com%2Fsex-toys%2Fvibrators%2Frabbit-vibrators%2Fp%2Fdesire-luxury-rechargeable-rabbit-vibrator%2Fa33302g59243.html&xcust=buy%20sex%20toys%20online
100
Buy Now
2. PinkCherry
This online shop, which sells multiple top brands including We-Vibe and Satisfyer, understands that not everyone knows a lot about sex toys, so they've made it easy to browse vibrators, dildos and anal sex toys, as well as a vertical dedicated to gender expression and affirmation. PinkCherry has great deals on its sale page, including a number of its own brand offerings, from a $2 vibrator designed to fit on your tongue (Psst. It's currently on sale for $1) to a high-powered and high-design Le Wand vibrator ($170; $102). Expect a wide variety of choices, including 384 sexual lubricants and lotions. As one reviewer writes about the Pinkcherry Mild to Wild Jeweled Anal Trainer Kit ($36; $18), "Does the trick and doesn’t feel uncomfortable at all. Definitely spices things up while looking cute too!”
Shop the Toys
Satisfyer Pro 2 Gen 3 Double Air Pulse App Vibe in Lilac
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.pinkcherry.com%2Fcollections%2Fshop-by-brand-satisfyer%2Fproducts%2Fsatisfyer-pro-2-gen-3-double-air-pulse-app-vibe-1&xcust=buy-sex-toys-online
40
Buy Now
CalExotics Scandal Bed Restraints
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.pinkcherry.com%2Fcollections%2Fbondage-and-fetish%2Fproducts%2Fscandal-bed-restraints&xcust=buy-sex-toys-online
48
Buy Now
PinkCherry Hide My Vibe Bullet Vibe
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.pinkcherry.com%2Fproducts%2Fpinkcherry-hide-my-vibe-bullet-vibe&xcust=buy-sex-toys-online
13
Buy Now
3. PlusOne
In the first year after it launched in 2018, the New York Times reported that this brand accounted for 26 percent of the sexual massager market. Why is it in such high demand? It's because the happy-hued adult toys are sold in Walmart, are easy to use and on average cost around $30. Yet the quality is still there—medical-grade silicone, water-resistant chassis and magnetic recharging cords. "Best vibe I've ever had!" writes one reviewer about the brand's PlusOne Dual Massager ($30). "The dual vibrators are an A design (one in the main part and one in the 'rabbit'). The main part of it, boy can it reach places! Hitting two spots at the same time is a *chef kiss*. Recharging it via USB is wonderful, no running out of power and finding out you don't have any fresh batteries (what a huge disappointment that is). The whole thing feels a bit floppy but that extra give helps you find those sweet spots. Its price? Absolutely worth the $30. Go buy one and treat yourself!"
Shop the Toys
PlusOne Vibrating Bullet
https://my-plus-one.sjv.io/ZQm1YQ
16
Buy Now
PlusOne Dual Vibrating Massager
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.walmart.com%2Fip%2FplusOne-Dual-Rabbit-Soft-Touch-Silicone-Vibrator-Massager-10-Vibration-Settings-Waterproof-Pink%2F760188200&xcust=buy%20sex%20toys%20online
30
Buy Now
PlusOne mini massager
https://my-plus-one.sjv.io/k0k3Jn
31
Buy Now
4. Lelo
At first glance, Lelo's website looks like an edgy fashion site or an art photography slideshow, full of model types lounging next to small sculptures. But look closer—those sculptures are actually highly engineered adult toys including vibrators, massagers and plugs. Besides being pretty to look at, this bright collection of silicone-and-ABS plastic toys has a hidden selling point: innovative tech. For example, the Lelo Enigma ($199) is a three-motor flexible silicone massager that has eight settings and uses sonic waves. The Enigma is designed to stimulate visible and internal clitoral areas, as well as the G-spot, all easily manipulated using an ergonomic handle. “Always makes smile. Love [the Lelo Enigma]," writes one reviewer. "Leaves me breathless!” Another fan favorite is the Lelo Sila ($169), a “sonic clitoral massager” that uses a humming vibration to create a wider area of stimulation than other clitoral stimulators. (It's devised to make a slower, stronger build to climax.) This site also gets high marks for its “how to use” drawings, while the sex-fantasy video montages are entertaining. And did we mention, all the toys are waterproof?
Shop the Toys
Lelo Ina Wave 2
https://www.kqzyfj.com/click-8757841-14521322?sid=buy+sex+toys+online&url=https%3A%2F%2Fwww.lelo.com%2Fina-wave-2
199
Buy Now
Lelo Soraya 2 Rabbit Vibrator
https://www.dpbolvw.net/click-8757841-14521322?sid=buy+sex+toys+online&url=https%3A%2F%2Fwww.lelo.com%2Fsoraya-2
183
Buy Now
Lelo Hula Beads
https://www.dpbolvw.net/click-8757841-14521322?sid=buy+sex+toys+online&url=https%3A%2F%2Fwww.lelo.com%2Fhula-beads
189
Buy Now
5. Adam & Eve
Adam & Eve
We're fans of the encyclopedic nature of this online superstore, along with its strong educational elements. Not only does the site have a handy drop-down glossary menu that explains how some of the less intuitive items are meant to be used, but Adam & Eve has its own resident sex expert, Dr. Jenni, who runs a clinical sex therapy practice in Colorado and has a series of YouTube videos called "Savvy Sex in 60 Seconds." The site also has a clever “vibrator wizard” quiz that helps pin down which device is right for you. And the reviews reveal a discerning customer, for example with this All-American Dong ($35; $21) review: “It has a great suction base and sticks well to different types of surfaces, but may come off if you’re having way too much fun with it. Very nice fit inside, especially with the curve, and fun to use with or without your significant other.” From that harness-compatible dildo to a vibrating penis ring that also acts as a handheld vibrator when no penises are around, Adam & Eve has what you’re looking for.
Shop the Toys
All American Whopper 6.5 Inch Dong
https://www.pntra.com/t/TEFNS0xNQUZEREZMSkFFREtLTEc?sid=buy-sex-toys-online&url=https%3A%2F%2Fwww.adameve.com%2Fadult-sex-toys%2Fdildo-sex-toys%2Frealistic-dildos%2Fsp-inch-all-american-dong-12618.aspx
21
Buy Now
Fifty Shades Of Grey Inner Goddess Silver Jiggle Balls
https://www.gopjn.com/t/TEFNS0xNQUZEREZMSkFFREtLTEc?sid=buy-sex-toys-online&url=https%3A%2F%2Fwww.adameve.com%2Fadult-sex-toys%2Fben-wa-balls%2Fsp-fifty-shades-of-grey-inner-goddess-silver-jiggle-balls-106945.aspx
21
Buy Now
Verge By We-Vibe Vibrating Ring
https://www.pjatr.com/t/TEFNS0xNQUZEREZMSkFFREtLTEc?sid=buy-sex-toys-online&url=https%3A%2F%2Fwww.adameve.com%2Fadult-sex-toys%2Fpenis-rings%2Fsp-verge-by-we-vibe-vibrating-ring-104043.aspx
130
Buy Now
6. Dame Products
This female-founded brand has the aesthetic appeal and sexual promise of a weekend at a hipster hotel by the beach. Dame designs and makes attractive and inventive sex toys. Available in colors like quartz, lavender, jade and navy, you’ll be tempted to leave them on your bedside table rather than hide them away when you’re not using them. The hero product of the collection is the Eva Couples Vibrator ($140), a small, hands-free vibrator that has retractable arms that tuck inside your outer labia and hold the vibrating part against the clitoris during penetrative sex. There's the Arc G-Spot Vibrator ($99), a G-spot vibrator with five intensity levels that one reviewer swears by, sharing: "I've always struggled to feel internal pleasure and tend to rush my solo orgasms by just shoving a vibe on my clit and calling at a day. [But} this toy has been helping me [form] a more mindful connection with my body and my pleasure and actually explore what feels good both internally and externally." And there’s no risk—the brand promises fast and discreet billing and shipping.
Shop the Toys
Dame Aer Suction Toy
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fdame.com%2Fproducts%2Faer%3Fvariant%3D41011884163255&xcust=buy-sex-toys-online
119
Buy Now
Dame Aloe Lube
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fdame.com%2Fproducts%2Falu%3Fselling_plan%3D803209399&xcust=buy-sex-toys-online
19
Buy Now
Dame Eva Couples Vibrator
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fdame.com%2Fproducts%2Feva-ii%3Fvariant%3D41346718236855&xcust=buy-sex-toys-online
140
Buy Now
7. Maude
Minimalists swear by this site’s core collection of vibrators and associated products. The elegant flutter-tip Vibe ($49) has three super-quiet speeds, is made of platinum-grade silicone and charges through a near-invisible slot in its side. The company also engineered a tantalizing vibrating plug called Cone, Medium ($49) for your rear made of their platinum-grade silicone. It's got three speeds and a 90-minute runtime. One five-star review raved about the Cone, Medium: "Substantial enough to impress and well designed for pleasure. I like the size and shape of the new medium and eagerly await the next iteration. The vibrations are pleasing; the medium cone is quite nice when switched off as well. We are having a great time with our newest toy. Ordering was easy, shipping fast and discreet. Highly recommended." While it's notable that actor Dakota Johnson signed on as the brand's co-creative director, we're more interested in the brand's founder, Eva Goicochea, who Forbes notes is one of only 90 women to have raised more than $1 million in VC funding. Interestingly, Maude also makes sets of Couples Libido Gummies ($85) that seek to aid in blood flow to the genitals; it's all part of Maude's stated mission of centering sexual wellness firmly in the wellness arena.
Shop the Toys
Maude Spot
https://shareasale.com/r.cfm?b=1253198&u=1100777&m=83239&urllink=getmaude%2Ecom%2Fproducts%2Fspot&afftrack=buy%20sex%20toys%20online
79
Buy Now
Maude Vibe
https://shareasale.com/r.cfm?b=1253198&u=1100777&m=83239&urllink=getmaude%2Ecom%2Fproducts%2Fvibe%2Dpersonal%2Dmassager&afftrack=buy%20sex%20toys%20online
49
Buy Now
Maude Shine Organic Lubricant
https://shareasale.com/r.cfm?b=1253198&u=1100777&m=83239&urllink=getmaude%2Ecom%2Fproducts%2Fshine%2Dorganic%2Dlube&afftrack=buy%20sex%20toys%20online
25
Buy Now
8. Goop
Goop sex toys—indeed their whole sexual wellness edit—is all about getting the job done, stylishly. The Double-Sided Wand Vibrator ($98) "is a dependable way to relax, with the ball's deep rumbly pulsations—there are eight settings on the one end alone—getting right where it needs to, even with my short arms," says one user we spoke with. And apart from the handful of Goop-branded toys, the site sells other sleek and gift-worthy finds, like the Crave Vesper 2 vibe ($98) that doubles as a statement necklace.
Shop the Toys
Goop Heartthrob Vibrator
https://www.jdoqocy.com/click-8757841-14500220?sid=buy+sex+toys+online&url=https%3A%2F%2Fgoop.com%2Fgoop-wellness-heartthrob-vibrator%2Fone-size%2Fp%2F
98
Buy Now
Crave Vesper 2
https://www.kqzyfj.com/click-8757841-14500220?sid=buy+sex+toys+online&url=https%3A%2F%2Fgoop.com%2Fcrave-vesper-2-vibrator%2Fp%2F%3Fvariant_id%3D122456
98
Buy Now
Goop Double-Sided Wand Vibrator
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fgoop.com%2Fgoop-wellness-double-sided-wand-vibrator%2Fp%2F&xcust=buy%20sex%20toys%20online
98
Buy Now
9. Smile Makers
This single-brand online store is like a mashup of Pinterest and a sex manual. Here, the graphics and text really enhance the understanding of and appreciation for each of the adult toys. Take the Tennis Pro ($60) for example. It's a four-speed “ergonomic G-spot vibrator” that has a flexible neck and an angled tennis ball-shaped head that you use to massage your clitoris before insertion to stimulate your G-spot. You’ll learn this by watching a short animated video that’s remarkably non-cringey, as well as reading accompanying text about how “the G-spot is actually a zone on the vagina’s front wall where it comes in contact with the internal structure of the clitoris.” Or, as one reviewer put it: “Loooove [the Tennis Pro], exceeded expectations. Easy to use, great quality, love the color, all the modes are just great and enough and for stimulation.” Also worth checking out: the Ballerina ($89), a palm-shaped vulva stimulator that's basically an extension of your hand (if your hand was made of squishy silicone gel, never cramped and had six speeds and six pulsation modes), and the new Whisperer ($40), a bullet vibrator that was designed for (but not limited to) new moms seeking to resume sexual activity after giving birth.
Shop the Toys
Smile Makers The Surfer
https://smilemakerscollection.com/products/the-surfer?sscid=11k8_m61uz&utm_source=ShareASale&utm_medium=affiliate&utm_campaign=1100777_1547067
34
Buy Now
Smile Makers The Ballerina
http://shareasale.com/r.cfm?b=1547067&u=1100777&m=97783&urllink=smilemakerscollection.com%2Fshop%2Fvibrators%2Fthe-ballerina-vulva-vibrator%2F&afftrack=
89
Buy Now
Smile Makers The Tennis Pro
https://smilemakerscollection.com/products/the-tennis-pro?sscid=11k8_m62qh&utm_source=ShareASale&utm_medium=affiliate&utm_campaign=1100777_1547067
60
Buy Now
10. Amazon
Not only is an Amazon delivery discreet—Nothing to see here, neighbor! Just the usual plain brown Amazon box on our doormat!—but also the selection of toys, lubes and accessories is wide and deep on the site. Here, you can find an array of prices, toy types and get everything you order in just a couple days (or sooner for Prime members). You can skim through the different stores available on Amazon to see which one has the right saucy toys that are up your alley and even narrow down your choices based on the number of 5-star reviews. For starters, there's this Intimate Rose Pelvic Wand ($40; $30) that has over 2,100 5-star ratings and is great for rectal and genital stimulation (not to be confused with the TikTok sensation Rose Vibrator, also fantastic). Here's what one reviewer wrote: “The Rose Vibrator toy is unbelievable! Great gift for all your girlfriends too. Gets the job done for sure. Would highly recommend, it will be the best rose you ever got.” While Amazon has great sales, be sure to double-check seller reviews if a brand you're after is at an impossibly low price—an unscrupulous seller might be trying to pass off a copy of the item you want.
Shop the Toys
Tuitionua G Spot Vibrator Dildo
https://www.amazon.com/Vibration-Tuitionua-Vibrating-Massagers-Stimulation/dp/B09XTJDSSH?&linkCode=ll1&tag=pur0e4-20&linkId=0998a63344da55228a41a83d447c6405&language=en_US&ref_=as_li_ss_tl
24
Buy Now
Alysisa Vibrating Cock Ring Vibrator
https://www.amazon.com/Vibrating-Rechargable-Vibration-Enhancing-Vibrators/dp/B0BXPTJQMT?&linkCode=ll1&tag=pur0e4-20&linkId=90afcaddd04d33dca1baf4943573a87a&language=en_US&ref_=as_li_ss_tl
20
Buy Now
Tusuuo BDSM Neck to Wrist Restraints Bondage Set
https://www.amazon.com/BDSM-Neck-Wrist-Bondage-Restraints/dp/B09WCXFC1S?&linkCode=ll1&tag=pur0e4-20&linkId=b1425a85c4ce9a6bce89383e1bd0e40b&language=en_US&ref_=as_li_ss_tl
14
Buy Now
11. Saks Fifth Avenue
Curation is the name of the game when shopping at Saks, and in addition to men's and women's fashion and home picks, you can now count on the retailer quality sex toys. And not just a couple vibes thrown into the retail mix as an afterthought—there are dozens of the most-loved toys from brands like Dame, Lelo, Smile Makers, Maude and more right at Saks Fifth Avenue. We love this Vush Nexxt Generation Myth Personal Massager ($80), especially designed for you if G-spot stimulation is your happy place. Make sure to add this intimacy arousal oil to your cart, too—it's made specifically to awaken the senses before sex. Used as a "pre-lube," the oil aims to support the body’s arousal response by enhancing natural lubrication and blood flow and easing discomfort.
Shop the Toys
Lelo Insignia SONA™ 2 Cruise Vibrator
https://click.linksynergy.com/deeplink?id=WtZFYDlO0Ks&mid=13816&murl=https://www.saksfifthavenue.com/product/lelo-insignia-sona-2-cruise-vibrator-0400014651569.html&u1=buysextoysonline
149
Buy Now
Dam Core Zee Bullet Vibrator
https://www.saksfifthavenue.com/product/dame-core-zee-bullet-vibrator-0400018182171.html?ranMID=13816&ranEAID=WtZFYDlO0Ks&ranSiteID=WtZFYDlO0Ks-meKpxn2qz7S8YORh3krYqQ&site_refer=AFF001&mid=13816&siteID=WtZFYDlO0Ks-meKpxn2qz7S8YORh3krYqQ&LSoid=1503037&LSlinkid=10&LScreativeid=1
30
Buy Now
Dame Fin Finger Vibrator
https://click.linksynergy.com/deeplink?id=WtZFYDlO0Ks&mid=13816&murl=https://www.saksfifthavenue.com/product/dame-fin-finger-vibrator-0400014874635.html&u1=buysextoysonline
85
12. Anthropologie
Sexual wellness can be found just a click away from flouncy dresses and eclectic decor at this online boutique, where industry favorites like Dame and Smile Makers mingle with smaller brands such as Le Wand, started by a sex educator. We're fans of the convenience as well as the sleek, minimalist aesthetic of many of their products. A good example is Le Wand Baton Vibrator ($100), which has six speeds, 15 patterns, a flexible tip and like most of Anthro's selection, is USB rechargeable. One reviewer writes of this Le Wand vibrator, "[It's] compact and has a good range of patterns/intensities. Easy to charge. Shower-friendly but not waterproof." Anthropologie also carries London-based Coco de Mer, toys that come with elegant leatherette zip cases. With frequent sales, one of these toys is a necessary add-on to your next Anthro haul.
Shop the Toys
Le Wand Baton Vibrator
https://click.linksynergy.com/deeplink?id=WtZFYDlO0Ks&mid=39789&murl=https://www.anthropologie.com/shop/le-wand-baton-vibrator?color=065&type=STANDARD&size=One%20Size&quantity=1&u1=buysextoysonline
100
Buy Now
Unbound Bender Vibrator
https://click.linksynergy.com/deeplink?id=WtZFYDlO0Ks&mid=39789&murl=https://www.anthropologie.com/shop/unbound-bender-vibrator?color=102&type=STANDARD&size=One%20Size&quantity=1&u1=buysextoysonline
71
Buy Now
Smile Makers The Ballerina Vibrator
https://click.linksynergy.com/deeplink?id=WtZFYDlO0Ks&mid=39789&murl=https://www.anthropologie.com/shop/smile-makers-the-ballerina-vibrator2?color=040&type=STANDARD&size=One%20Size&quantity=1&u1=buysextoysonline
129
13. Spencer's
Spencer's
This shopping mall staple store has a thriving online presence with products including adult toys. The easy-to-navigate site includes verticals for the expected categories such as vibrators and bondage gear, as well as more unusual fare like blue raspberry throat spray for oral sex and female arousal gummies. While novelty gifts such as a glitter dildo or feline-shaped lipstick vibrator might get laughs at the bachelorette party, they also mean business. One reviewer writes that the Pussy Power Bullet ($25), is "the only thing keeping my marriage alive!! 10/10 would recommend, definitely would vibe again.” Spencer’s even offers various dance pole kits so you can choose the one that best fits your budget (and bedroom ceiling height). In the site’s well-priced offerings, you’re definitely going to find something that will get the job done, and newcomers to the world of sex toys can learn the basics or finer points of whatever sexual pursuit they're after, thanks to the site’s well-written blog.
Shop the Toys
Sexology Pussy Power Bullet Vibrator
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.spencersonline.com%2Fproduct%2Fpussy-power-rechargeable-bullet-vibrator-4-inch-sexology%2F229788.uts&xcust=buy-sex-toys-online
25
Buy Now
Spencer's Pink Furry Handcuffs
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.spencersonline.com%2Fproduct%2Fpink-furry-handcuffs-pleasure-bound%2F238326.uts&xcust=buy%20sex%20toys%20online
15
Buy Now
Hott Love Extreme Disco Stick Dildo
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.spencersonline.com%2Fproduct%2Fdisco-stick-dildo-9-5-inch-hott-love-extreme%2F238954.uts&xcust=buy%20sex%20toys%20online
30
Buy Now
14. Unbound
Unbound
This shop makes brightly-hued toys that are waterproof, USB-rechargeable and great for gifting. We're stanning the Unbound Bender, a 7.5-inch flexible toy that has ten vibration speeds. "The second vibrator I’ve ever gotten (the first one was a cheap $20 drugstore one that was hard and didn’t feel good and made me numb," says one reviewer. "What piqued my interest in ordering was seeing Unbound's videos on TikTok—it takes a second to figure out what feels nice but it is so versatile and is a nice size, doesn’t get uncomfortable after using it for a while and is super easy to clean." It's out of stock on their site RN, but we found it for you on Urban Outfitters. Also on offer is the Erotic Escape Set ($86; $65), which has a three-inch tall Pep vibrator, a three-ounce jelly lube, a tote bag and a 30-day pass to an app called Dipsea that has short, sexy stories and intimate guided sessions.
Shop the Toys
Unbound Clutch Dual Stim Rabbit Vibe
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Funboundbabes.com%2Fproducts%2Fclutch&xcust=buy%20sex%20toys%20online
98
Buy Now
Unbound Squish Squeeze Responsive Vibe
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Funboundbabes.com%2Fproducts%2Fsquish&xcust=buy%20sex%20toys%20online
66
Buy Now
Gemini Dual Ended Glass Dildo
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Funboundbabes.com%2Fproducts%2Funbound-gem-glass-g-spot-dildo&xcust=buy%20sex%20toys%20online
35
Buy Now
15. Babeland
Babeland
Founded in 1993 in response to the lack of woman-friendly sex toy shops in Seattle, this female-founded online retailer now has multiple brick-and-mortar locations. We like that it has multiple new brands as well as the classics such Magic Wand. "The Magic Wand Plus finds the perfect middle ground between the Magic Wand Rechargeable and the Classic Magic Wand," writes one reviewer. "While still needing to be plugged in to function, the Magic Wand Plus now has four speeds and a silicone head as opposed to the two speeds and vinyl head of the original. The Plus retains the quiet motor of the Rechargeable and is only ~$30 more than the classic, bringing it to a powerhouse of a vibe under $100." Babeland maintains a thriving online hub that's got thoughtful, informative posts on topics including gentle sex toys, app-controlled toys and "Rimming 101." You'll be inspired to experiment in the bedroom by treating yourself and your partner to a couples' toy like a strap-on set or a harness.
Shop the Toys
Sportsheets Lush Strap-On
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.babeland.com%2Fsex-toys%2Fp%2FBLD460964%2Fsportsheets%2Flush-strap-on%3F&xcust=buy%20sex%20toys%20online
40
Buy Now
Good Vibes Toys Echo Silicone Rechargeable Vibrator
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.babeland.com%2Fsex-toys%2Fp%2FBL36067%2Fgood-vibes-toys%2Fecho-silicone-rechargeable-vibrator%3F&xcust=buy%20sex%20toys%20online
55
Buy Now
Colours Anal Trainer Set
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.babeland.com%2Fsex-toys%2Fp%2FBL41887%2Fns-novelties%2Fcolours-anal-trainer-set&xcust=buy-sex-toys-online
49
Buy Now
16. Sephora
Sephora's robust collection of sex toys, lubes and intimate accessories makes us appreciate just how far sexual wellness has moved into the mainstream. Case in point: the fact that you can now buy a cute bubblegum-pink toy called the The Firefighter ($60) at the same time as a tube of statement lipstick and ingrown hair remover. In addition to Smile Makers (the company behind that pink vibrator), Sephora also carries hyaluronic acid-laced lube from Nécessaire ($25) and even something called Sex Dust ® Adaptogens For Fire* ($38), a blend of lusty, adaptogenic herbs aimed to target stress, support a healthy hormonal and ignite some passion in and out of the bedroom.. And since this is a beauty/personal care retailer, your deliveries will come in sleek packaging that doesn't scream “sex toys inside!”
Shop the Toys
Tabu Pearl Personal Massager
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fthe-pearl-P507786%3F&xcust=buy%20sex%20toys%20online
95
Buy Now
Nécessaire The Sex Gel
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fnecessaire-the-sex-gel-P459726%3F&xcust=buy%20sex%20toys%20online
25
Buy Now
Smile Makers The Billionaire Beginner's Vibrator
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.sephora.com%2Fproduct%2Fthe-billionaire-P507517%3F&xcust=buy%20sex%20toys%20online
60
Buy Now
17. Urban Outfitters
Urban Outfitters
Nobody will suspect a thing when you get your Urban Outfitters package in the mail. Grab yourself a pair of jeans while you shop for some top-of-the-line vibrators, like this highly-rated Cake So-Low Stroker ($24) or novelty items including a vibrator that's printed to look like marble.
Shop the Toys
Satisfyer Cutie Heart
https://click.linksynergy.com/deeplink?id=WtZFYDlO0Ks&mid=43176&murl=https%3A%2F%2Fwww.urbanoutfitters.com%2Fshop%2Fsatisfyer-cutie-heart&u1=buy-sex-toys-online
50
Buy Now
Cute Little F***ers Starsi #1 Cute Little F***ers Starsi
https://click.linksynergy.com/deeplink?id=WtZFYDlO0Ks&mid=43176&murl=https%3A%2F%2Fwww.urbanoutfitters.com%2Fshop%2Fcute-little-fers-starsi&u1=buy-sex-toys-online
79
Buy Now
Désirables' Dalia Signature
https://click.linksynergy.com/deeplink?id=WtZFYDlO0Ks&mid=43176&murl=https%3A%2F%2Fwww.urbanoutfitters.com%2Fshop%2Fdsirables-dalia-signature&u1=buy-sex-toys-online
120
Buy Now
18. Lovers
Lovers
While many online erotic purveyors are stuck organizing their sites in binary “men” and “women” categories, Lovers cuts to the pansexual chase with verticals named “Sex Toys,” “Vibrators,” etc. Under “Pulsators,” you’ll find the Womanizer Premium 2.0 ($209) which is designed to stimulate every clitoral nerve ending. It has 14 intensity levels, an autopilot mode and is waterproof. “This is the second time I've bought [the Womanizer Premium 2.0] toy," writes one reviewer, "and it is WORTH EVERY PENNY. It is the absolute best, and I recommend it to everyone!” High-energy types will appreciate the Jack Rabbit Signature Heated Thruster ($119), also submersible and waterproof. This toy is a type of vibrator called a thruster, and it pumps outward in three speeds and takes just four minutes for the shaft to warm up to a pleasant temperature.
Shop the Toys
Womanizer Premium 2.0
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Floversstores.com%2Fcollections%2Fwomanizer%2Fproducts%2Fwomanizer-premium-2-black%3Fsscid%3Da1k7_2pngu%26&xcust=buy%20sex%20toys%20online
209
Buy Now
Cal Exotics Jack Rabbit Signature Heated Thruster
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Floversstores.com%2Fproducts%2Fjack-rabbit-signature-heated-thruster-1&xcust=buy%20sex%20toys%20online
119
Buy Now
Rocks Off Ruby Glow Grinder
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Floversstores.com%2Fcollections%2Fvibrators%2Fproducts%2Fruby-glow-grinder&xcust=buy%20sex%20toys%20online
59
Buy Now
19. Good Vibrations
Good Vibrations
Good Vibrations has been in business since 1977, when sex educator Joani Blank launched the enterprise as a San Francisco boutique that distinguished itself from sex shops of the day by focusing on women's pleasure and sex education. That's still the guiding principle of the outfit; today it runs ten retail shops and sells a robust selection of sex toys online, provides educational resources including IRL workshops and supports activism. It's the kind of online space where you show up to shop and stay to learn—for example, who knew that October is Menopause Awareness Month and that the condition impacts so much of a woman's life including sexual wellness. One best seller is the Happy Rabbit Realistic Slim Vibrator ($90). "This is overall a really great, easy-to-use toy with a nice variety of intensities," writes one reviewer. "It's perfect for folks who want firmness with a little flexibility, a medium girth and both clit and G-spot vibration and stimulation!" If you're shopping for yourself and your partner, we suggest the Companion Wearable Remote Vibrator ($149). This toy is sure to add spice to your sex life whether you're discretely wearing it to dinner or during foreplay. The site also has a how-to page featuring advice on topics from Sexologist Dr. Carol Queen.
Shop the Toys
Happy Rabbit Realistic Slim Vibrator
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.goodvibes.com%2Fsex-toys%2Fp%2FGV33433%2Fhappy-rabbit%2Fhappy-rabbit-realistic-slim-vibrator%3F&xcust=buy%20sex%20toys%20online
90
Buy Now
Clandestine Devices Companion Wearable Remote Vibrator
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.goodvibes.com%2Fs%2Fsex-toys%2Fp%2FGVDA02015%2Fclandestine-devices%2Fcompanion-wearable-remote-vibrator%3F&xcust=buy%20sex%20toys%20online
150
Buy Now
Doc Johnson Tryst V2 Vibrator
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.goodvibes.com%2Fsex-toys%2Fp%2FGV37559%2Fdoc-johnson%2Ftryst-v2-vibrator%3F&xcust=buy%20sex%20toys%20online
160
Buy Now
20. Bellesa Boutique
Known for its viral reach and its many celebrity and influencer fans, Bellesa carries the gamut of sex toys. Broken down by specific categories like vibrators, dildos, for him, couples, LGBTQ+, sex furniture and more, there's no shortage of options on this expansive site. They feature a variety of toys, playthings, furniture and other erotic goodies from a range of brands like We-Vibe and Vibratex, plus Bellesa's in-house products, like this top-rated AirVibe that utilizes their Cinetic SuctionTM 2.0 Technology and Pleasure Jets to target both the clitoris and G-spot simultaneously. But what really does it for us is the attention paid to couples of all varieties. Bellesa's all-encompassing "couples" section features products for any manner of sexual combinations, no matter what parts you might have. We've been eyeing this Liberator Black Label Wedge & Ramp Combo that allows and assists couples in trying new angles and positions when it's time for intimate physical moments. The wedge included is made up of two cushiony pieces that can be secured to one another in a variety of ways in order to achieve any manner of desires while providing much needed neck and back support. Goodbye after-sex ache! It's also covered in a patented nylon-bonded microfiber that allows the wedge and ramp to cling to one another. No need to worry about slippage. Plus, this version of the Liberator has the added benefit of bondage and restraint play utilizing bondage cuffs and connector points on the ramp and wedge that are perfect for any experience level. With its patented fabric, flimsy connector points are a thing of the past.
Shop the Toys
Bellesa AirVibe Pro
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.bboutique.co%2Fsex-toys%2Fwomens-vibrators%2Fbellesa-airvibe-pro-7937731756277&xcust=buy-sex-toys-online
60
Buy Now
Finger Pro by Bellesa
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.bboutique.co%2Fsex-toys%2Fwomens-vibrators%2Ffinger-pro-by-bellesa-4838910197869&xcust=buy-sex-toys-online
24
Buy Now
Thrust by Bellesa
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.bboutique.co%2Fsex-toys%2Fwomens-vibrators%2Fthrust-by-bellesa-7861552087285&xcust=buy-sex-toys-online
80
Buy Now
21. Wild Flower
We love Wild Flower because of its inclusive, for-everyone products. The brand started with the mission of challenging societal norms when it comes to sex and masturbation and celebrating the differences in everyone's pleasure preferences, innovating toy design to serve people of varying gender identities. For example, here's what one toy newbie says about a best-selling toy, the Romp Wave Flexible Vibrator ($30): “I’ve never experimented with a vibrator and was a little hesitant at first, but omg when I tell you it is one of the best purchases I’ve ever made, I mean it," they write. "The size and shape make it really easy to use and the different modes are all really good and intriguing.” With six vibration modes, four patterns, quiet operation and a waterproof build, we get the appeal.
Shop the Toys
Enby 2
https://wildflowersex.com/products/enby-2
75
Buy Now
Romp Wave Flexible Vibrator
https://wildflowersex.com/collections/vibrators/products/romp-wave-vibrator
30
Buy Now
Wild Flower Willow
https://wildflowersex.com/collections/best-sellers/products/willow
65
Buy Now
22. Bloomi
Bloomi
Sexual wellness can be sustainable, too. Bloomi features plant-based products from toys to lubes to oils and more, and its site is a calm and cool drink of water after the usual sex toy shop parade of wild designs and mad colors. There is only a core collection of toys available on the site (all in the brand's signature soothing cornflower blue), though the brand is best known for its well-crafted formulas of arousal oils, lubes and washes. Still, the simple design of the toys is elegant and they get the job done, for example the best-selling, three-speed Massage Clitoral and Body Vibrator ($45). “I LOVE the Massage Clitoral and Body Vibrator so much," writes one reviewer. "It is soft and super-nice. The size is perfect because it’s not too big or too small but just right."
Shop the Toys
Bloomi Luxe Arousal Oil
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fthebloomi.com%2Fproducts%2Fluxe-arousal-oil&xcust=buy%20sex%20toys%20online
45
Buy Now
Bloomi Massage Clitoral and Body Vibrator
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fthebloomi.com%2Fcollections%2Fsexual-wellness%2Fproducts%2Fmassage-external-vibe%3F&xcust=buy%20sex%20toys%20online
45
Buy Now
Bloomi Link Flexible Handcuffs
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fthebloomi.com%2Fproducts%2Flink-flexible-handcuffs&xcust=buy%20sex%20toys%20online
20
Buy Now
23. Zalo USA
Zalo's adult toys get high marks for power as well as design—the company's cheeky motto is "Is it just us, or have you noticed sex toys aren't very... pretty?" So the brand has come out with dozens of toys that are not only effective, they're little works of art in vibrant silicone jewel tones of regal purple, rich teal and sweet pastel pink. And they come boxed in glam packages that seem more like luxury perfume than a sex toy. Add to that customized features on many toys, like the two sets of nipple clip covers that come with the Nave Vibrating Nipple Clamps ($79) and you've got a winner gift that will really make that anniversary dinner something to remember.
Shop the Toys
Nave Vibrating Nipple Clamps
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.zalousa.com%2Fproducts%2Fnave-vibrating-nipple-clamps%3F_pos%3D1%26_sid%3D26aa0b291%26_ss%3Dr&xcust=buy-sex-toys-online
79
Buy Now
Baby Star Bullet Vibrator
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.zalousa.com%2Fproducts%2Fzalo-baby-star-strawberry-pink&xcust=buy-sex-toys-online
99
Buy Now
Desire Pre-Heating Thruster
https://go.skimresources.com?id=27667X859343&xs=1&url=https%3A%2F%2Fwww.zalousa.com%2Fproducts%2Fdesire-fantasy-violet&xcust=buy-sex-toys-online
139
Buy Now
What to Consider When Shopping for Sex Toys
When you're shopping for sex toys, there are plenty of things to keep in mind. Not all toys and brands are created equal and personal preference is key. Here are a few things that we like to keep in mind while browsing for our next big-O:
"You don’t have to get products that other people like, just because someone else doing it," says Balestrieri. "Pleasure is about play, talk about what is interesting to you with people you trust—don’t forget and be open to what other people suggest."
She adds that some newbies want to jump right in and want to experience all the bells and whistles, while others prefer to start more gradually. "Start small in terms of sensation, size and technical abilities," she says. "It’s easier to start small versus something more complex and overwhelming."
What Are the Different Types of Sex Toys?
While different retailers separate their offerings into numerous categories, general breakdown of product types, according to Conger, is the following:
What Is the Best Material for a Sex Toy?
"For sex toys that are either mechanical or non-mechanical and used for direct genital stimulation, medical-grade silicone is typically the best material to use," says Conger. "Most users prefer their sex toys to have a little softness and give, like flesh, which makes silicone optimal. If you prefer something very hard you can use glass toys. Never use plastics or metal, as these can be toxic and dangerous for use. Never use silicone-based lubes with your silicone toys, as it will break down the material." Stop using a toy if it's breaking down: "The silicone could shed and possibly break off and cause irritation," says Balestrieri.
How Much Does an Average Sex Toy Cost?
The cost of sex toys varies greatly, depending on what you are looking for. "Expect to spend a bare minimum of $60 for a high-quality item," Conger says. "You should be able to purchase just about anything for under $300, unless you are looking for designer toys that can go for much higher prices based on material and designer." But don't let price be a barrier to experimentation, cautions Balestrieri. "There’s so much diversity, some brands are more economically accessible," she says, adding that while these more affordable toys might not be as elaborate as pricier models, "they might do the trick nicely for people who might know what they like."
What's Are the Benefits to Shopping for a Sex Toy Online Versus in a Boutique?
First, the sheer amount of product in an online shop blows brick-and-mortar stock out of the water. Plus, you have the added benefit of customer reviews when shopping online, which can lead you in the right direction (or away from products that might not suit you). And for newbies wondering where to buy sex toys, shopping online affords them the opportunity to explore bestselling products and their potential uses in a leisurely manner (from the comforts of your home, so no one can see you blush).
How to Clean Sex Toys
According to Healthline, you should be cleaning your toys after each use. Their handy chart details how to clean and store toys based on their porosity. Whether they are porous or non-porous, all toys can be cleaned with soap and water or a cleaner and then air dried. The article additionally notes that for non-vibrating silicone toys, you can take it a step further and boil the items in water for three minutes to complete the sanitization process. However, note that you should spot clean things like leather harnesses and BDSM equipment.
Which Sex Toy to Try Based on your Zodiac, According to a Sex Toy Maestro
Why You Should Trust Us
PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.
