2024 Ford Bronco Drops Base Model, Now Starts over $41K
The base Ford Bronco is no more, with the 2024 lineup now starting with the $41,025 Big Bend model.
Aside from the Big Bend, prices are up across the lineup by at least $1000 on most models.
The Bronco Raptor, which adds a new Code Orange accent package, now costs $91,730, a significant $3255 increase over the 2023 model.
Ford will no longer sell you a new Bronco for less than $40,000. As the burly off-road SUV enters its fourth year on sale, the Blue Oval has modified the lineup, removing the $36,785 base model and in turn transforming the $41,025 Big Bend into the Bronco's entry point. There are also slight price increases across the board and a few new pieces of equipment.
The Big Bend is the only Bronco trim that doesn't see a price hike. The Black Diamond model now costs $1130 more at $44,525, while the 2024 Bronco Outer Banks starts at $49,835, a $1590 increase. The Badlands—which improves upon the Black Diamond's off-road hardware—is now $51,290 and the Wildtrak, which comes standard with the twin-turbo 2.7-liter V-6, opens at $61,920, both up by $1250.
The trail-ready Everglades—which packs a factory-installed WARN winch, snorkel, and 35-inch mud-terrain tires—is now $57,415, only $875 more than the 2023 model. The top-dog Bronco Raptor and its 418-hp twin-turbo V-6 is a whopping $3255 more expensive than last year, starting at $91,730. The retro-themed Heritage Edition and Heritage Limited Edition are also slightly up, at $49,750 and $71,580, respectively.
Besides the price tags, there are a few minor changes across the Bronco lineup for 2024. Ford bids farewell to the base 8.0-inch infotainment screen, with all Broncos now outfitted with the 12.0-inch screen as standard. The Badlands model now sports a heavy-duty bumper as standard, while the Bronco Raptor comes with a new Code Orange package that adds vivid accents, body-colored fenders, and two new paint colors.
Order books for the 2024 Bronco opened yesterday. With the changes to the lineup, Ford no longer has a true competitor to the cheapest Jeep Wrangler, the $33,690 Sport trim. The now-entry-level Big Bend lines up against the Wrangler's $41,190 Willys model.
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