The Most Effective Way to Give Your Employees Feedbak

Business executives discussing in an office corridor

By Jeff Haden

No one can perform better without feedback. In fact you could argue that giving great feedback is a leader's most important job.

So we give it -- sometimes with great results, sometimes not so much.

But there's one phrase you can use that will instantly improve the impact of the feedback you give -- whether the actual feedback is positive or negative.

The following comes from Daniel Coyle, author of The Talent Code (one of the few books I actually give to friends) and The Little Book of Talent (a book I've written about before) and a blog about performance improvement that belongs on your must-read list.

Here's Daniel:

Every leader (and every teacher or coach) worth their salt knows that there's no moment more important than the moment feedback is delivered. Do it correctly, and the learner takes a step forward. Do it poorly, and the reverse happens.

The deeper question is, what's the secret of great feedback? We instinctively think that effective feedback is about the quality of the information-telling the learner to dothis and not that. But is this true, or is there something else going on?

A team of psychologists from Stanford, Yale, Columbia, and elsewhere recently set out to explore that question. They had middle-school teachers assign an essay-writing assignment to their students, after which students were given different types of teacher feedback.

To their surprise, researchers discovered that there was one particular type of teacher feedback that improved student effort and performance so much that they deemed it "magical." Students who received this feedback chose to revise their paper far more often that students who did not (a 40 percent increase among white students; 320 percent boost among black students) and improved their performance significantly. (See the study here.)

What was the magical feedback?

Just one phrase:

I'm giving you these comments because I have very high expectations, and I know that you can reach them.

That's it. Just 19 words. Those words are powerful because they are not really feedback. They're a signal that creates something more powerful: a sense of belonging and connection.
Looking closer, the phrase contains several distinct signals:

1) You are part of this group.
2) This group is special; we have higher standards here.
3) I believe you can reach those standards.

The key is to understand that this feedback isn't just feedback--it's a vital cue about the relationship. The reason this approach works so well has to do with the way our brains are built. Evolution has built us to be cagey with our efforts; after all, engagement is expensive from a biological standpoint.

But when we receive an authentic, crystal-clear signal of social trust, belonging, and high expectations, the floodgates click open.

The lessons for leaders are pretty simple:

  • First, connect: like John Wooden said, they can't care how much you know until they know how much you care.

  • Highlight the group: seek ways (traditions, mantras, fun little rituals) to show what it means to belong in your crew.

  • Don't soft-pedal high standards: Don't pretend that it's easy-do the opposite. Emphasize the toughness of the task, and your belief that they have what it takes.