The 25 most valuable liquor brands in the world

Liquor is a massive industry.

Brand Finance, a consulting company that specializes in brand valuation, released its annual report on the world's most valuable spirits brands.

See below for the 25 most valuable liquor brands:

#25) Havana Club

Category: Rum
Brand value: $554 million
Brand rating: AA+

#24) Gujing Gong Jiu

Category: Baijiu
Brand value: $575 million
Brand rating: A+

#23) Old Parr

Category: Whiskey
Brand value: $576 million
Brand rating: AAA-

#22) Cîroc

Category: Vodka
Brand value: $595 million
Brand rating:AA-

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#21) Grant's

Category: Whiskey
Brand value: $596 million
Brand rating: A+

#20) Jim Beam

Category: Whiskey
Brand value: $636 million
Brand rating: AA-

#19) Jagermeister

Category: Bitters
Brand value: $658 million
Brand rating: AA-

#18) Jameson

Category: Whiskey
Brand value: $706 million
Brand rating: AA-

#17) Ballantine's

Category: Whiskey
Brand value: $713 million
Brand rating: AAA-

#16) Mcdowell's

Category: Rum, Brandy, Whiskey
Brand value: $805 million
Brand rating: AA+

#15) Luzhou Laojiao

Category: Baijiu
Brand value: $942 million
Brand rating: AA+

#14) Ricard

Category: Anis
Brand value: $952 million
Brand rating: AAA

#13) Grey Goose

Category: Vodka
Brand value: $1.23 billion
Brand rating: AA

#12) Chivas Regal

Category: Whiskey
Brand value: $1.26 billion
Brand rating: AAA

#11) Ruang Khao

Category: Rum
Brand value: $1.29 billion
Brand rating: A+

#10) Absolut

Category: Vodka
Brand value: $1.43 billion
Brand rating: AA

#9) Crown Royal

Category: Whiskey
Brand value: $1.49 billion
Brand rating: AAA

#8) Wuliangye

Category: Baijiu
Brand value: $1.63 billion
Brand rating: A+

#7) Yanghe

Category: Baijiu
Brand value: $1.85 billion
Brand rating: AA-

#6) Bacardi

Category: Rum
Brand value: $1.89 billion
Brand rating: AA+

#5) Smirnoff

Category: Vodka
Brand value: $2.02 billion
Brand rating: AA+

#4) Jack Daniel's

Category: Whiskey
Brand value: $2.50 billion
Brand rating: AAA-

#3) Hennessy

Category: Cognac
Brand value: $2.87 billion
Brand rating: AA

#2) Johnnie Walker

Category: Whiskey
Brand value: $4.63 billion
Brand rating: AAA-

#1) Moutai

Category: Baijiu
Brand value: $5.77 billion
Brand rating: AA+

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