The CEOs of Etsy, Birchbox and Bevel Explain Why Being Underestimated is Actually a Good Thing

By Rachel Gillett

If you're a business owner, it's likely at one point or another your business will be misunderstood or underestimated. Even some of the most successful CEOs have crossed paths with this frustrating reality.

But there could be an upside to being underrated, according to a few CEOs who spoke at Fast Company's Innovation Festival in November.