5 Tricks One Entrepreneur Uses To Boost Her Productivity At Work And At Home
By Steven Benna
Husband and wife cofounders Rob and Renee Israel have their hands full.
Between growing Doc Popcorn -- their 11-year-old Boulder, Colorado-based business -- and raising their three young kids, every day presents a new challenge.
Rob came up with the idea for Doc Popcorn in 2003 when he came across some kettle corn at a farmers market in Boulder. It got him thinking about creating a better-tasting, healthier flavored popcorn.
He returned home to New York City and began coming up with formulations. It was right around this time that he and Renee met, and the business started in a small Manhattan kitchen.
The couple opened the first store in Boulder, and soon moved to Colorado permanently to focus on the business.