Week's Winners and Losers: McDonald's, Disney Please Fans

There were plenty of winners and losers this week, with the world's leading burger flipper finally making McMuffin fans happy around the clock and a once-trendy discount retailer falling short of Wall Street's sales goals.

McDonald's (MCD) -- Winner

Late risers have spoken. McDonald's will soon start serving breakfast all day long at its restaurants. Franchisees have approved a plan that will make most of its morning staples available beyond the typical 10:30 a.m. cutoff. The new initiative kicks off on Oct. 6.

This has been the most common request from customers, and it's convenient because McDonald's doesn't have to add any new ingredients or training to make it happen. Mickey D's has seen its sales suffer over the past couple of years and this may give it the best shot to bounce back.

Five Below (FIVE) -- Loser

Even the trendy discounters are smarting these days. Five Below -- a rapidly expanding chain that sells merchandise priced at $5 or less -- took a hit Thursday after posting disappointing quarterly results. Sales growth fell short of Wall Street targets, and profitability declined sharply since the prior year.

Five Below's guidance suggests that the cheap and apparently not-so-chic discount retailer will fall short of top-line expectations again for the current quarter.

Disney (DIS) -- Winner

There are a lot of Star Wars fans out there and Disney knows it. %VIRTUAL-WSSCourseInline-1023%The family-entertainment giant decided Friday to unveil all of the new merchandise tied to December's "Star Wars: The Force Awakens." It even hosted unboxing videos on the official Star Wars website.

With Disney stock suffering from weakness at ESPN -- the shares slipped 15 percent in August, its largest monthly drop in nearly seven years -- it's smart for the media mogul to show off one of its other flagship properties. The holiday shopping season started Friday for many Star Wars fans.

Wearable Cameras -- Losers

Shares of video chip-maker Ambarella (AMBA) and camera-maker GoPro (GPRO) took big hits Wednesday and Thursday after Ambarella warned of weakness in its wearable camera market, where GoPro is its primary customer.

Ambarella is growing nicely on its other fronts. It's a leading player in video chips used by broadcasters, security equipment and dashboard cams. However, warning that the timing of wearable camera product releases would hold back its growth for the current quarter was enough to scare investors out of both Ambarella and GoPro.

Royal Caribbean (RCL) -- Winner

The cruising industry is showing signs of life, and the country's second-largest cruise line is sharing the wealth. Royal Caribbean's board approved a 25 percent hike to its dividend. Shareholders will now be receiving 37.5 cents a share every three months. The move pushes the stock's yield up to nearly 1.7 percent.

That may not seem like a lot, but it's a decent payout for a company that's growing at a decent clip these days. It's not pocket change. Bon voyage, income investors.

Motley Fool contributor Rick Munarriz owns shares of Ambarella and Walt Disney. The Motley Fool owns and recommends Ambarella, GoPro, and Walt Disney. The Motley Fool is short Five Below. The Motley Fool recommends Five Below. Try any of our Foolish newsletter services free for 30 days. Looking for a winner for your portfolio? Check out The Motley Fool's one great stock to buy for 2015 and beyond.