One CEO Has Figured Out a Way to Get Millennials Excited About Coming to Work

<b class="credit">LinkedIn, Geoff Gross</b>Medical Guardian CEO Geoff Gross.
LinkedIn, Geoff GrossMedical Guardian CEO Geoff Gross.


By Rachel Sugar

It's not every CEO who instates an all-company story time, but Geoff Gross, CEO of Medical Guardian, a Philadelphia-based company that provides alert devices to help seniors live independently, says storytelling has become a staple of the company culture.

Once a week, one or two people from each department get up in front of the whole team to "tell something special about what they did that week."

It's more entertaining than a generic public shout out (good job, employee of the month!) — and, according to Gross, it's also incredibly effective.