4 Ways to Sell Yourself to Your Next Employer

Businessmen shaking hands
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By Arnie Fertig

Pitchmen are everywhere with messages like this: "Buy this product for only $19.99 a month!" Don't worry yourself about the postage, handling and sales tax. They don't want you to focus on how much the product will really cost when you are all finished paying for it.

But this is only one of many kinds of marketing messages that confront us wherever we turn. The nature of the message is always changing, depending on what's being pitched: