This Company Makes All Its New Employees Climb Mount Fuji

Business Insider
Fuji and Sakura
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By Lara O'Reilly

As far as employee inductions go, advertising agency holding group Dentsu probably has the most creative. And definitely the most exhausting.

Every July since 1925, the Japanese headquartered company - which owns huge global agencies including Carat, Isobar, and McGarryBowen - has sent all its new hires and recently promoted executives to climb the country's 12,388 foot-high mountain, Mount Fuji, according to AdAge.

Fuji is not considered a dangerous peak, but a few climbers do die each year from high winds, exposure, and falls, according to Jim Clash, Explorers Club fellow and author of Forbes' "To The Limits." The summit has only two-thirds the oxygen of sea level, and ropes and crampons are required: It's a daunting task.