Why One Professional is Sending Out a Résumé Full of His Failures, Bad References, and Non-Skills

By Kathleen Elkins

Anyone who's gone through the stressful job-search process knows how impossible it can seem to stand out in a pool of thousands of qualified applicants.

Jeff Scardino, senior creative at Ogilvy & Mather and mentor at the Miami Ad School in Brooklyn, poses a unique solution to this conundrum: what he calls the Relevant Résumé - a résumé littered with your failures, bad references, missed honors, and non-skills.