What Not to Tweet in a Job Search

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By Robin Madell

How significant can one tweet be? As publicist Justine Sacco's Twitter debacle​ shows, an insensitive tweet can derail your career (and in some cases, more than that). More recently, the backlash over tweets by Trevor Noah​, Jon Stewart's replacement as host of "The Daily Show," shows that it's risky to tell jokes others may view as derogatory against certain groups, even if you're a comedian.

The moral of these stories is that while Twitter can help a job search and boost business when used appropriately, failing to understand acceptable usage can cause recruiters, prospective employers and professional contacts to shun you rather than seek your services. Here are some basic tips when it comes to using Twitter for networking and looking for new career opportunities: