CEOs Pour One Out for the Ice Bucket Challenge

If you haven't heard of the ALS Ice Bucket Challenge by now, you must be living under a rock...or maybe a bucket. Celebrities, athletes, and politicians across the country have been dumping cold water on their heads to raise awareness of Lou Gherig's disease, each nominating three of their peers to tip the bucket within 24 hours or else donate to an ALS charity (most of them do both). Since it was popularized by golfer Chris Kennedy in July, the challenge has gone beyond-viral, with over $13.3 million raised as of August 17.