13 Intelligent Reasons to Spend More Time on LinkedIn

Atelier_A / Shutterstock.com

LinkedIn is one of the most innovative career tools we've seen in the last 50 years. It also happens to be one of the fastest growing social media platforms in the world. However, while you might have a profile, odds are you aren't truly maximizing the power of LinkedIn. Here are thirteen reasons why you should pay more attention to your profile and activity on this very powerful platform:

  • Only 50.5% of users have 'complete profiles' as defined by LinkedIn. That's right. Only one out of two users have set up their profiles properly. That means, half of the users aren't getting the results they would like (i.e. calls from recruiters about better job opportunities), because they haven't taken the time to understand what should be on their profile.
  • Number of new LinkedIn members is 2 per second. With so many people joining, it's only a matter of time before the professionals you most want to connect with have profiles. This gives you the ability to drop geographic and job title boundries so you can make new career connections all over the world.
  • Total number of LinkedIn endorsements = 1 billion. Endorsements are used to help LinkedIn decide who should show up in the top of search results within their platform. The more endorsements you have for a particular skill set, the more views you'll get of your profile.
  • How many people use LinkedIn = 300 million. Going global is our new reality. As Disney says, "It's a small world after all!" We need to make connections in other parts of the world to expand our knowledge an cultural awareness.

Like it or not, social media has taken over our career development. We must engage in tools like LinkedIn if we want to stay employable and reach our professional goals. Better to invest time each week now, then to be viewed as someone who is out-of-touch. Do you really want to be the person playing "career catch-up" when others are reaping the benefits of their LinkedIn mastery? Don't get left behind!

P.S. - Need help with LinkedIn? For those in need of one-on-one help with their profile, I invite you to check out the LinkedIn + Level+UP program HERE.
Read Full Story