Wall Street This Week: Attention's on Banking, Searching

From two dot-com giants posting their latest quarterly results to the firm behind Lee and Wrangler jeans rounding up fresh financials, here are some of the things that will help shape the week that lies ahead on Wall Street.

Monday -- Banking on Earnings

Earnings season kicked off Friday when Wells Fargo (WFC) became the first of the "too big to fail" banks to report. The party continues on Monday when Citigroup (C) checks in.

Between Wells Fargo, Citigroup and Wednesday's report out of Bank of America (BAC), we'll get a great snapshot of retail banking, an important barometer for the health of the U.S. economy on the whole.

Tuesday -- Mayer's Realm

It's been two years since Marissa Mayer became CEO at Yahoo (YHOO), and the stock has doubled in that time. But it's not as if Mayer has made the dot-com pioneer -- which reports earnings Tuesday -- more popular. Revenue has essentially been marching in place in her tenure as mobile-ad growth offsets declines elsewhere.

However, Yahoo has been a Wall Street darling as a result of healthy bottom-line growth and its meaty stake in China's Alibaba. With Alibaba closing in on an initial public offering and profitability continuing to beat Wall Street expectations, marching in place when it comes to revenue has never looked so good.

%VIRTUAL-WSSCourseInline-1049%Wednesday -- Bidding War

EBay (EBAY) reports on Wednesday afternoon. Despite the popularity of its namesake marketplace, the driver at eBay in recent years has been PayPal. The online transaction enabler has been the golden standard for years in cyberspace and is now accepted at physical retailers, too.

Analysts see earnings climbing 8 percent to 68 cents a share. EBay has landed ahead of Wall Street projections in each of the three previous quarters, and that's favorable momentum heading into eBay's second quarter report.

Thursday -- Searching for More

Google (GOOG) reports on Thursday, and the calendar seems to be about the only thing where Google seems to be chasing Yahoo these days.

Google remains the undisputed champ of paid search, and Wall Street sees double-digit percentage growth at both ends of Google's income statement. It may be a good time for Google to explain its recent purchase of Songza and what it means for its push into digital music.

Friday -- Casual Dress

VF Corp. (VFC) closes out the week with its latest earnings. VF watches over Wrangler jeans, Timberland shoes and The North Face outerwear.

VF is popular with income investors. The company has hiked its dividend for 41 consecutive years. It has returned $5 billion to investors over the past decade through payouts and stock repurchases. It usually waits until later in the year to declare bigger distributions, so investors shouldn't expect a hike on Friday. However, after boosting its guidance three months ago, it wouldn't be a surprise if it checks in with another strong report.

Motley Fool contributor Rick Munarriz has no position in any stocks mentioned. The Motley Fool recommends Bank of America, eBay, Google (C shares), Wells Fargo and Yahoo. The Motley Fool owns shares of Bank of America, Citigroup, eBay, Google (C shares), Wells Fargo and Yahoo.