Exclusive View: Wheeling and Dealing At The Cannes Lions Festival

Chief Executive Officer Of Yahoo! Inc. Marissa Mayer Joins Key Speakers At Cannes Lions International Festival Of Creativity
Getty ImagesLuxury yachts at port during the Cannes Lions Festival.

CANNES, France – In the states, business development unfolds over 18 holes and rolling greens. But at the Cannes Lions International Advertising Festival, wheeling and dealing takes the form of long lunches, late dinners, glasses of rose on the Carlton Terrace and raucous parties that roll into the early morning.

Media companies, consumer product brands, ad agencies, tech firms and even other hot conference destinations like South by Southwest are vying for a piece of the action where millions of dollars in new business are at stake. But there's an entry fee to access the possibilities.