The Weekly Roundup: The One-Two Punch On LinkedIn

Let's get specific this week, very specific. We've talked in great detail about the power of LinkedIn and how to optimize your profile for maximum impact, but let's narrow the focus even more. Perhaps the two most important elements of a superb LinkedIn profile are the headline and summary.

The headline sells the story. Ask anyone writing for Upworthy, Buzzfeed, The New York Post or any supermarket tabloid. They will confirm that you get seconds to attract someone's attention so your headline had better be great. Compelling and arresting headlines sell newspapers and drive traffic.

So what makes you think that the same rules don't apply to your LinkedIn headline? It should say exactly what makes you great and why someone should hire you now. You need to be searchable, impactful and unique.