What Does An Earned Media Specialist Do?

Adam Dince
Businessman looking at graphs and charts on glass wall in office
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1. First off, What is Earned Media? Advertisers and marketers know that old-fashioned word-of-mouth (Word of Mouth) marketing is the most effective way to build brand equity and drive success. Here's an example. Recently, I decided that I wanted to start looking for a home to purchase, so I asked a co-worker (who'd recently purchased a house) if he had a Realtor recommendation. His emphatic thumbs-up was all it took to convince me to go with her.

Earned media is essentially online word-of-mouth marketing. Here are a few examples: