Spike Lee's Advice On Personal Branding

Spike Lee is the writer and director known for films like Do The Right Thing, Bamboozled, and, most recently, Da Sweet Bloodof Jesus, an upcoming "romantic horror-comedy" he insists is not a remake of Blacula. Lee's work is known to engage with issues of race, class, and gentrification (recent comments he's made on the latter have aroused a certain degree of media ire), but a speaking engagement yesterday at the AOL offices found him discussing a topic that doesn't usually make it into his films: personal branding.