The Undeniable Power of Guacamole

The Undeniable Power of Guacamole

There has been a rather amazing amount of news in the past 24 hours regarding Chipotle Mexican Grill and a potential avocado shortage that could possibly take their awesome guacamole off the menu for a period of time. Like Kermit the Frog said, "It's not easy being green."

No guac for you!
It's funny to me how things like sustainable farming and global warming have been rather mundane topics of discussion for years now. But when you start talking about the threat of no more Chipotle guacamole, that's when stuff gets real. Hey, I get it. I love the stuff as much as the next Fool.

The thing is, though, while I guess it makes a good headline, this is nothing really new. We have always known that Chipotle's supply chain at this stage of its life faces greater risk of being constrained because management has proven time and time again that it isn't going to cut corners on the quality of ingredients. As a shareholder and a Chipotle loyalist, I'm down with that.

History repeats itself
In the short run, sure, consumers should at least be concerned to the extent that they want their guacamole. But we've seen this kind of thing play out before with tomatoes, for example. Tomato shortages in the past have forced everything from sandwich shops to Italian restaurants to cut back on or completely eliminate tomatoes from their menus. Loyalists tend to be more understanding when things like this happen because we know it's temporary.

Indulge me for just a moment. Let us journey back in time to Chipotle's 2010 10-K and take a look at a few passages:

As a result of ongoing supply challenges, we had to suspend serving naturally raised chicken in certain markets beginning in the second quarter of 2010. We expect additional supplies of naturally raised chicken to become available during 2011.

We do, however, face challenges associated with pursuing Food With Integrity. For example, current economic conditions have led to natural chicken and steak supply shortages... We also understand that we'll continue to be at the forefront of this trend and must balance our interest in advancing Food With Integrity with our desire to provide great food at reasonable prices. If we are able to continue growing while focusing on Food With Integrity our sourcing flexibility should improve over time, though we expect that most of these ingredients and other raw materials will remain more expensive than commodity-priced equivalents.

Alternatively, in the event of cost increases with respect to one or more of our raw ingredients, we may choose to temporarily suspend serving menu items, such as one or more of our salsas, rather than paying the increased cost for the ingredients. Any such changes to our available menu may negatively impact our restaurant traffic and comparable restaurant sales. [emphasis added]

Investing is all about the future
Like I said, this is nothing new. Supply chain concerns are part of the package with Chipotle. It's what you deal with when you put ingredients before profits. Furthermore, given that the business generates gobs and gobs of free cash flow and has more than $500 million in cash and equivalents on the balance sheet with no debt, I expect management to invest more in its supply chain as time goes on in order to mitigate issues like this in the future.

So, investors and Chipotle fanatics, don't let the guacamole shortage headlines get your burritos in a bunch. If anything, take solace in knowing that your company stands for something and is working hard on your behalf to serve up delicious "Food With Integrity" with a bigger goal in mind. And if it takes the threat of a steak burrito sans guacamole in the short term to keep things like sustainable farming and global warming at the forefront of our minds, well, I'll survive.

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Jason Moser owns shares of Chipotle Mexican Grill. The Motley Fool recommends and owns shares of Chipotle Mexican Grill. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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Originally published