1 Statistic That Should Worry BlackBerry Ltd. Investors
Despite plummeting device sales, BlackBerry continues to hope its device business can see a turnaround. The company even announced a manufacturing agreement with Foxconn at the end of 2013 for the joint development of a consumer smartphone for Indonesia and other fast-growing markets in 2014. Still betting heavily on its device business, BlackBerry investors should hope to see signs of a meaningful consumer brand -- at least among its existing customers. But a leaked employee email revealed by TmoNews suggests there may very little loyalty among BlackBerry's current customers.
In the email, T-Mobile outlines how successful its promotional program for BlackBerry customers to upgrade to new devices was. It was so successful that it boosted BlackBerry trade-ins by 15 times the normal rate.
But as Fool contributor Daniel Sparks explains in the video below, the most surprising fact in the leaked employee email was the percentage of BlackBerry customers who opted to switch to different brands, despite an even greater incentive to upgrade to another BlackBerry device.
The next big tech revolution?
Let's face it: Every investor wants to get in on revolutionary ideas before they hit it big. Like buying PC maker Dell in the late 1980s, before the consumer computing boom. Or purchasing stock in e-commerce pioneer Amazon.com in late 1990s, when they were nothing more than an upstart online bookstore. The problem is, most investors don't understand the key to investing in hyper-growth markets. The real trick is to find a small-cap "pure play" and then watch as it grows in EXPLOSIVE lockstep with its industry. Our expert team of equity analysts has identified 1 stock that's poised to produce rocket-ship returns with the next $14.4 TRILLION industry. Click here to get the full story in this eye-opening report for free.
The article 1 Statistic That Should Worry BlackBerry Ltd. Investors originally appeared on Fool.com.
Daniel Sparks has no position in any stocks mentioned, and neither does The Motley Fool. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2014 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.
