Is This Facebook's Most Important Product Launch in Years?

Updated
Is This Facebook's Most Important Product Launch in Years?

Last week, Facebook announced its new Paper app, following years of speculation that the social network was working on a news reading service. The app officially launched today in what could potentially become a core offering for Facebook. Paper features an innovative and intuitive new interface design. In addition to displaying the core News Feed, Paper represents a big push into curated editorial content. Facebook has different content sections in which it showcases recent articles, for the first time offering some guidance beyond what your friends want to share. Paper takes a direct shot at Flipboard, as well as Twitter . Twitter has focused heavily on growing its presence in news, recently partnering with CNN.

Facebook has launched several apps over the past couple of years geared toward different aspects of the service, but none have directly served as a substitute for the News Feed found in the flagship Facebook app. In a way, Paper could be the first truly mobile-centric attempt at reimagining the News Feed for mobile platforms. For now, Facebook will test out the new app as users give it a spin without ads. That way, its 1.2 billion users don't have to learn a new interface -- unless they want to. In the long run, Paper could become Facebook's primary mobile app.

In the following video, Jamal Carnette discusses Facebook Paper with Evan Niu, CFA.


Our top social media pick
Opportunities to get wealthy from a single investment don't come around often, but they do exist, and our chief technology officer believes he's found one. In this free report, Jeremy Phillips shares the single company that he believes could transform not only your portfolio, but your entire life. To learn the identity of this stock for free and see why Jeremy is putting more than $100,000 of his own money into it, all you have to do is click here now.

The article Is This Facebook's Most Important Product Launch in Years? originally appeared on Fool.com.

Evan Niu, CFA owns shares of Apple. Jamal Carnette owns shares of Facebook and Apple. The Motley Fool recommends Facebook, Twitter, and Apple. The Motley Fool owns shares of Facebook and Apple. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2014 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

Advertisement