How Disney Went Toe-to-Toe With Activision Blizzard
Disney's interactive gaming division has been its only business line to consistently lose money over the last five years. Yet that outfit took on the biggest video game publisher around last year -- and didn't get crushed.
In the video below, Fool contributor Demitrios Kalogeropoulos discusses how Disney managed to hold its own against Activision Blizzard in a category that Activision created. Disney's Infinity title finished the year as the 10th best-selling video game, despite Activision's huge head start with its competing Skylanders franchise. Still, there's enough good news to go around for both companies in this space, he argues, and investors should expect this rivalry to heat up in the years ahead.
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The article How Disney Went Toe-to-Toe With Activision Blizzard originally appeared on Fool.com.
Fool contributor Demitrios Kalogeropoulos owns shares of Activision Blizzard and Walt Disney. The Motley Fool recommends Activision Blizzard and Walt Disney. The Motley Fool owns shares of Activision Blizzard and Walt Disney. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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