DeviantArt CEO: 'Side Hustle' For A Happy Career

<b class="credit">Entrepreneur/YouTube</b>DeviantArt CEO Angelo Sotira.
Entrepreneur/YouTubeDeviantArt CEO Angelo Sotira.



By Bill Connolly

"Side-Hustle" visits with Angelo Sotira, CEO of deviantART, an online community and marketplace for artists to showcase and sell their art that was founded in 2000. Angelo founded deviantART at the age of 19, but it wasn't his first company. At the age of 15, he built and eventually sold a music file-sharing site called Dimension Music. We discussed the idea of community and how "side-hustling" has changed today's marketplace.

How do you define your "personal brand?" What does it mean for your company?

Community. I've spent the last 20 years of my life building communities. DeviantART's single most important attribute is our culture. The meaning behind "deviantART Loves You!" has been very important from the day we began.