Can American Express Be the Dow's Best Stock Again in 2014?


It's been just over four and a half years since the Dow Jones Industrial Averagebottomed out in the spring of 2009. Since the index's lowest ebb, its overseers have replaced six components, and the Dow has surged from below 7,000 points to more than 16,000 points for the first time in its history. Because of the index's price-weighting structure, some stocks have had a far greater impact on that rise than others -- and perhaps none has had a greater impact than American Express , which has been the Dow's single best-performing component from the day the market's rebound began, by a rather wide margin:

AXP Total Return Price Chart
AXP Total Return Price Chart

AXP Total Return Price data by YCharts

It's been a great four and a half years for AmEx shareholders as market participants have swarmed into financial stocks, including the four major credit card issuers. However, AmEx has not only trounced its fellow Dow components, but it's also far outpaced the market-beating gains of the two larger credit card issuers, Visa and MasterCard , the former of which became a Dow component this year in recognition of its importance to the American economy:

AXP Total Return Price Chart
AXP Total Return Price Chart

AXP Total Return Price data by YCharts

But can investors expect the same results next year? Not only was AmEx the Dow's best post-crash component, but it was also the Dow's best financial stock in 2013, and much of that growth was the result of valuation growth rather than an improvement in fundamentals. Let's dig into some of AmEx's past numbers and compare them with what the company (and analysts) now expects for the coming year.

The year ahead: by the numbers

Fiscal Year

Earnings Per Share

Year-Over-Year Growth Rate
















Sources: Morningstar and company press releases.
* 2013 EPS and growth rate are based on analyst estimates for the full year.

The many analysts who cover AmEx expect the company to post EPS results of $5.42 for 2014, which would be another 10.2% improvement over 2013's estimated finish. AmEx's analysts have been, on the whole, remarkably accurate recently -- none of the past four quarterly results have been more than 4% higher than the consensus estimate, and none was below consensus -- so it's probably reasonable to expect the company to finish in the projected range, give or take a few cents.

The question is: With its growth expected to slow, can AmEx continue to put on a supersized growth performance next year? Of the three largest card issuers, AmEx has produced the best gains, but it's also experienced by far the most growth in its valuation. Over the past year, Visa and MasterCard have both experienced a modest rise in P/E (Visa's valuation was affected midyear by the fact that an old write-off came off the books, but the trend is nonetheless clear), but AmEx's growth has been fueled almost entirely by P/E expansion:

AXP PE Ratio (TTM) Chart
AXP PE Ratio (TTM) Chart

AXP P/E Ratio (TTM) data by YCharts

That doesn't necessarily mean that AmEx is overvalued -- its 21 P/E sits well below MasterCard's 33 P/E and Visa's 29. AmEx's price-to-free cash flow level is also cheaper than either Visa's or MasterCard's, though it's not much cheaper than MasterCard's any more after its third-quarter report. The same is true of price-to-book values -- AmEx's price-to-book is around 5 at the moment, below Visa's 6 and less than half MasterCard's price-to-book value of 13. AmEx's valuation might be on the rise these days, but it certainly appears to have more room to run than those of its peers.

However, investors still need to watch trends in consumer spending, which appear to be moderating, as AmEx's third-quarter earnings showed slower growth in this metric than the company has been used to coming out of the recession. Since AmEx's target market is at the upper end of the income scale, it could be a dangerous sign for the rest of the economy if these consumers begin tightening their belts.

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Fool contributor Alex Planes holds no financial position in any company mentioned here. Add him on Google+ or follow him on Twitter, @TMFBiggles, for more insight into markets, history, and technology.The Motley Fool recommends American Express, MasterCard, and Visa and owns shares of MasterCard and Visa. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

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