Why Offense Is the Best Defense for Wal-Mart
The retail business used to be pretty straightforward -- advertise to bring customers in the door and then sell them your products. Rinse, repeat.
Today, though, a steady stream of those customers end up leaving stores empty-handed, content to go home and order the product they want from a low-cost provider online.
Or, even worse yet, those consumers might just order the product online using their cell phone -- buying from a competitor while physically standing in a store!
Big names across the retail space, from Best Buy to Target , have attempted to curb this "showrooming" through a variety of programs aimed at turning visitors to the physical store into paying customers. Brandon Workman of Business Insider Intelligence says all these measures are reactive and defensive.
In the following interview with Motley Fool contributor Jay Jenkins, Workman explains how retail giant Wal-Mart has taken a different approach. Wal-Mart isn't taking showrooming lying down; instead, the company is tackling the threat head-on by going on the offensive.
Go on the offensive with your 2014 investments
Our top technology analyst recently infiltrated one of Wall Street's most exclusive gatherings and left with three incredible investment opportunities, straight from the CEOs. These are profit-building strategies Main Street isn't meant to hear about -- so you must act now before someone shuts us up. Click if you want "industry insider" earnings -- now!
Have a comment or question about real estate, banks, or financial stocks? Like Jay on Facebook and leave your question or comment!
The article Why Offense Is the Best Defense for Wal-Mart originally appeared on Fool.com.
Fool contributor Jay Jenkins and The Motley Fool have no position in any of the stocks mentioned. Try any of our Foolish newsletter services free for 30 days. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.