How Wendy's Plans to Win The Burger Market

Up 50% since January, shares of The Wendy's Company have done amazingly well this year, outperforming McDonald's Corporation and Burger King Worldwide by a great margin.

With 6,000 locations worldwide, Wendy's is still far away from reaching McDonald's huge scale of operations. However, constant menu improvements, a quick drive-thru service, engaging marketing campaigns in Facebook and Twitter, and several other strategic initiatives are causing Wendy's top line to increase rapidly.The company, which just last year edged out Burger King for the first time ever as America's second largest hamburger chain, seems decided to win the war for the burger market against McDonald's. Will Wendy's strategy work?

The plan

Source: Wendy's September 2013 Investor Presentation

McDonald's and Burger King won't be quiet

Final Foolish takeaway

Beyond burgers

As every savvy investor knows, Warren Buffett didn't make billions by betting on half-baked stocks. He isolated his best few ideas, bet big, and rode them to riches, hardly ever selling. You deserve the same. That's why our CEO, legendary investor Tom Gardner, has permitted us to reveal The Motley Fool's 3 Stocks to Own Forever. These picks are free today! Just click here now to uncover the three companies we love.

The article How Wendy's Plans to Win The Burger Market originally appeared on Fool.com.

Fool contributor Victoria Zhang has no position in any stocks mentioned. The Motley Fool recommends Burger King Worldwide and McDonald's. The Motley Fool owns shares of McDonald's. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.

Copyright © 1995 - 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.