As 2013 Ticks Down, Can Boeing Beat the Buzzer -- and Airbus?
Every year, around this time of year, an argument breaks out between Boeing backers and adherents of Airbus , its European archrival. The issue: Who's the bigger airplane builder?
This year, the answer seems obvious.
Boeing's 787 Dreamliner -- flying away with the win? Source: Boeing
With $85.1 billion in trailing revenues to Airbus's $81.2 billion, Boeing, of course, is the bigger airplane builder. Boeing has a bigger commercial plane business, too, with $49.1 billion in revenues in its last fiscal year versus $48.7 billion at Airbus. For that matter, the $2.8 billion that Airbus Military collected last year -- even if paired with the $8.2 billion at Eurocopter -- still isn't a patch on the $16.4 billion raked in at Boeing's Military Aircraft division.
Profits-wise, too, Boeing is clearly the leader. Trailing 12-month operating profits margins are 7.6% at Boeing -- superior to the 4.4% operating margin at Airbus. As a result, over the past 12 months, Boeing has earned $4.3 billion from its aerospace business. And EADS?
Just $2.1 billion.
But in one important respect, the debate rages on: Forget about the past -- who's going to be the biggest airplane builder in the future? And that is where the race to win airplane orders comes in.
Airbus orders fly to the rescue. Source: Airbus
Or does it?
It's also where, finally, Airbus aficionados have their day. Because, as of this week, and based on Boeing's most up-to-date tally of airplanes sold, it looks like Airbus is about to claim the 2013 crown as "world's best airplane salesman." Here's how the race stands as the clock ticks down to the final days of 2013:
Gross plane orders in 2013 ...
Minus customer cancellations ...
Equals net orders for the year:
Source: Boeing, Airbus
With just two weeks left in the airplane-selling season, Airbus leads Boeing on all counts:
Most gross plane orders: 10% more orders taken in
Best customer loyalty: 63% fewer cancellations
Best sales record: 22.5% more planes sold in the year
Can Boeing catch up by year end? I honestly doubt it. The company did just record 61 new orders for its 737 MAX jetliner from Air Canada this week. Management seemed to think it would be able to get those planes into the order book pretty quickly -- but didn't quite make the cut in time for Thursday's order-book update.
Boeing also landed 259 "orders and commitments" (to order) its new 777X airliner at last month's Dubai Airshow. Combined, the MAXes and the 777Xes could conceivably add up to enough new business to put Boeing back in the lead by year end. However, few, if any, of the 777X orders have found their way onto Boeing's books as actual firm orders since being announced nearly a month ago.
Conclusion: In this one respect, at least, it looks like the race is Airbus's to lose. Barring a last minute surge, Airbus will reclaim from Boeing the crown it lost in 2012.
Heads, you win. Tails, you don't lose
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The article As 2013 Ticks Down, Can Boeing Beat the Buzzer -- and Airbus? originally appeared on Fool.com.
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